Replay: When Christmas Makes You Sad

PerryMarketing Blog

If Christmas does not make you sad, this message may not be for you. Feel free to move on to whatever’s next in your day. However if you DO relate – if you’re one of those people who struggles with the Holidays because of tough family situations, loneliness or losses, this is for you. On Christmas Eve, I hosted a very special … Read More

What Joe Polish Taught Me about Lead Generation

PerryMarketing Blog3 Comments

Joe Polish is a legend in the marketing world. He’s a former carpet cleaner turned marketing guru He’s pals with the likes of Richard Branson and Paula Abdul. The running joke about Joe is, he always says “Let me introduce you to my good friend ____” because EVERYBODY is Joe’s good friend.

Letter of Desperation

PerryMarketing Blog40 Comments

This week I received a desperate letter from a 27 year old guy, a long-time customer who’s “circling the drain,” pleading for help.

I took it to my Roundtable meeting yesterday and read everyone the letter, omitting his personal details.

This triggered a wide-ranging 25 minute conversation among my Roundtable members, spanning…

The man who loved to help too much

PerryMarketing Blog2 Comments

He brought his sales manager with him, and we started peeling the layers of the onion.

I quickly discovered his #1 problem is:

He LOVES to help people. LOVES to solve clients’ problems. Loves to apply his knowledge, experience, and insight.

He hates to say no.

So much that he over-delivers and under-charges. Chronically.

Facebook Ads Success Story: 90% Cost Savings

PerryMarketing Blog26 Comments

Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.

In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:

Memo from a Pink Kool-aid Drinker

PerryMarketing Blog, Not on Homepqage123 Comments

A very frustrated woman wrote to me on my blog and I’m going to show you her note in a minute.

But before I do, a quick bullet:

* If I were to do what a lot of guys do – and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products – I would be committing some kind of crime.

(A lot of people teach this, and since there’s an endless supply of newbies, a lot of people going through the revolving door get taken advantage of.)

Yes I have a good affiliate program, and yes my products sell well, but:

A Cool AdWords Tip

PerryMarketing Blog3 Comments

I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.

At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.