The most precious commodity is ATTENTION. How to get it:

PerryMarketing Blog

There’s nothing harder to obtain – or more valuable to possess – than a few minutes of your prospect’s exclusive focus.

To get it, you don’t have to shout or be annoying or obnoxious. All you need is ONE clever idea, one arresting hook. Then suddenly she is listening to you intently.

On Thursday July 22 I’m doing a teleseminar on how to make that happen.

Results from Facebook ads in 1 day

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Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:

“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)

Facebook Ads Success Story: 90% Cost Savings

PerryMarketing Blog26 Comments

Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.

In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:

Fist Fight at the Board of Directors Meeting – Part 4

PerryMarketing Blog83 Comments

In Part 1 I told you the story of getting in everyone’s face at a ‘friendly’ company dinner party, and how if they didn’t do their friggin’ research they’d fall flat on their happy faces.

In Part 2 I told you about getting in El Presidente’s face about the fact that they weren’t even running an actual business because after 2 1/2 years they still had not demonstrated that they knew how to MAKE ONE DOLLAR.

Then in Part 3, El Presidente struck back, accusing me of being a small-time player whose only expertise is creating income, not building real companies. He offers to buy my stock back for $100,000 at the end of the year, which would be a nice ROI.

I write the board members:

Content Czar Update: The Test

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Ten outstanding applicants for my position of Content Czar received the following message from me this morning: “Half of the 20 applicants for Content Czar have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Content Czar! Now it’s time to run you through the maze…”