Last year Brad came from Australia to Chicago to repair a sagging business. He’d been killin’ it 4-5 years ago, he was king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin’ the happy juice.
Scratching around for a new career at age 53
Just this morning I had a Team Action Group call with two guys in major mid-life transition.
Both were forced out of otherwise comfortable careers by unstoppable forces.
Both had seriously dabbled with AdWords. One was doing…
Results from Facebook ads in 1 day
Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:
“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)
"Squeeze" Pages & the Case for Conversion Optimizer
If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…
Content Czar Update: The Test
Ten outstanding applicants for my position of Content Czar received the following message from me this morning: “Half of the 20 applicants for Content Czar have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Content Czar! Now it’s time to run you through the maze…”
A Cool AdWords Tip
I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.
At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.