Just this morning I had a Team Action Group call with two guys in major mid-life transition.

Both were forced out of otherwise comfortable careers by unstoppable forces.

Both had seriously dabbled with AdWords. One was doing affiliate marketing, the other promoting a new website offering his professional skills.

Both were fighting to maintain their confidence in the face of massive change. “Can I make this work? Will I be successful? How long before I have to tell my wife about that badly failed experiment from last week where I lost another seven hundred bucks?”

The affiliate marking guy was working in high-traffic high competition consumer stuff. He was bustin’ a massive sweat to hit just shy of break-even.

I said, “You gotta give yourself more credit. You dived into the DEEP end of the pool where all the sharks are, and you’re still swimming (and not drowning) after months. You just need to find a different pool and combine it with the USP from your past career.”

The other guy had worked for a large government agency for years. I said, “You already had *some* success doing what you’re trying to do now, but you did it with no publicity, no advertising, no ‘drip irrigation.’ Plus one thing I know for sure is that the people you help are in a lot of pain right now.”

For both these guys, I saw makings of a new, successful career – by properly assembling pieces from their past with present-day tools from Planet Perry.

Most of all they needed to shift their age from LIABILITY to ASSET.

Tomorrow, hear what else I told them. (I don’t need to give details about their specific niches because they don’t matter anyway. The advice applies to folks from all walks of life.)

What do you tell a guy who’s 53 years old and nobody’s gonna hire him to do what he was doing when he was 35?

That’s what’s going down tomorrow.

http://www.perrymarshall.com/training/attract-and-keep-consulting-clients/

Perry

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.