Obama's Social Media Strategy, De-Constructed

PerryMarketing Blog6 Comments

In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.

While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.

"Make Money Online": Fear / Enthusiasm / Hope / Uncertainty

PerryMarketing Blog20 Comments

In the last few months there has been an explosive proliferation of all manner of Make Money Online / Make Money at Home / MLM / Direct Sales opportunities.

Business opportunity fervor is visible in the requests for media interviews that I get; just a couple of weeks ago I was conversing with a reporter from the Washington Post about this very topic. It’s plainly visible on Twitter and in the blogosphere; we’re seeing it in our blog comments and the kinds of new customers we’re getting. It’s a sea change in the current climate.

Everybody is jumping in with both feet. But there are some very important things that all such people need to be mindful of.

Facebook, Twitter, Affiliate Marketing and Jazz Improvisaton

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Ed Dale and his colleagues have an online radio show called “Internet Marketing This Week” and I was a guest on that show.

We had a fantastic conversation. After asome AdWords tips, we got into a fascinating exploration of:

-Comparisons between Affiliate marketing and real estate brokers and developers. Powerful analogy that shows you exactly where to go and how to escape the tightening noose that many affiliates find themselves in

-Why Ed Dale dumped 5000 “friends” on Facebook and why I think he did the right thing

-The difference between Facebook advertising and all other media

-The Wild West of Twitter

-The difference between Web 1.0 and Web 2.0, why 1.0 will never go away and why 2.0 is often a conspiracy of distraction

-Social Media through an 80/20 lens