Doesn’t it seem like the gap between what you “should be doing,” and what you can actually do, grows wider by the day?
(Not to mention the gap between what you’re attempting to do right now and what you can actually finish….)
If you find yourself feeling discouraged, it’s not hard to understand why…
Stick with me because in 1 minute you’re going to start feeling better.
1) A MILLION DISTRACTIONS
Are you prepared to keep up with streaming video, podcasting, Delicious, Twitter, Facebook, Digg, MySpace, Stumple Upon, LinkedIn, Xanga, Furl, Techorati, MisterWong and 875 other tweaks?
Remember, by 7 o’clock tomorrow morning your email box will have two dozen more things you’re “supposed to do.”
Most of this stuff is not even worthy of your attention.
The more people I coach, the more convinced I am that the NUMBER ONE ENEMY to your success is constant, relentless, never-ending DISTRACTIONS. All they do is enslave you.
The secret to conquering this discouragement and getting real traction is knowing what to eliminate, and eliminating it swiftly and without remorse. Success is a process of elimination.
2) 6 Essentials
In my experience, the foundation of a stable and profitable Internet business is having six systems in place. Just six:
1. Market Research
2. Properly built Pay Per Click campaign
3. Conversion Tracking
4. Split testing of key sales elements
5. Seductive copy
6. Automated Email follow-up
That’s it. Just six. You can build a $1 million business, or in some markets, a $10 million business, with just those six things. Everything else is bells and whistles. All the other kinds of traffic are great but I see them as gravy. They serve to expand your empire beyond its original, core foundation.
You might already have good SEO, a blog, banner ads and whatever else, and that’s fine. But if you are missing any of these six essentials, you’re leaving all kinds of money – LOTS of money – on the table.
If you’re focusing on anything else before the SIX are in place, you’re squandering precious time. But most of all you’re clogging your life with frustrations and complication and headaches.
If competitors are breathing down your neck, all the DIGG bookmarks in the world won’t save you.
Now…. there’s just one problem with these six things:
They’re all friggin’ complicated and every single one of them is harder than it sounds.
If you don’t have all this in place yet, don’t beat yourself up. It’s technical and there’s always some unexpected hangup when you try to set it up.
(Less than 1% of my customers, let alone everybody else, actually has all six firmly in place.)
Let me tell you, the ones that do have the six… they kick ass. They dominate markets. No, let me put it differently: They rule entire online kingdoms. They’re feared by their competitors, they make serious dough, and they’re doggedly difficult to displace. If the creek rises, everyone else drowns, and then when the water goes back down, guess who’s left standing?
Did you know that being #1 in your market is vastly easier than being #5? As well as being about 20 times more profitable? That’s where you want to be.
3) A Big Heads-Up
On Tuesday January 20 I’m announcing a new way to get the Six Essentials done. As in, Crossed Off Your List.
Nothing like this has ever been seen before.
The most important thing I can tell you about this is: It has the potential to not only complete a whole bunch of unfinished projects, but also liberate you from a slew of tasks that you probably thought you’d be stuck with forever.
There’s freedom on the other side.
Watch your email for Tuesday’s Big Announcement.
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