Below is a comment I got on the blog today. It’s from Scott Phares, who is being told that Google considers the industry he’s in to be illegitimate. He’s not the first, believe me. Nor will he be the last. He’s in MLM. Those of you who know me know I’m no big fan of MLM. But that is totally … Read More
Google's New Rules + a Zero to $8 Million Adwords story: Free MP3
Google is tightening the screws on advertisers – again. One of the most effective methods for increasing your CTR and lowering your cost per acquisition is under fire. Download this MP3 for a teleseminar that tells you what to do about it: perrymarshall_adwords_changes_feb09.mp3 (I hope you’ve come to expect this. The race goes to the swift. And as with ALL … Read More
Google tightens the screws – again
Google is ratcheting down on advertisers once more. A heads up, a rant, and the perspective from Planet Perry:
Google Kills the Newspapers, PPC's Best Kept Secret? and the Broad Match Curse
Newspapers everywhere are in agony. Big time. My local daily just announced huge layoffs. Even our good friend the Publicity Hound Joan Stewart, a former newspaper editor herself, has long since pushed her fellow hounds to get ahead of the changing trends and go seeking publicity not just in the (declining) newspaper and print media world, but in booming social … Read More
Your Ten Thousand Hours: The #1 Strategy of your career
My wife is reading Malcolm Gladwell’s new book “Outliers” and she loves it. The theme is: What makes a “genius” like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to a world debut.
Content Czar Update: The Finalists!
Most people think Web 2.0 is about “The Conversation.” Nope. It’s really about harnessing talent. Six weeks ago I started taking applications for a Content Czar. Someone who would help me take 1000 pages of raw, unpublished or under-utilized content, hours of audios and videos, and turn it all into products; assist with product strategy and promotion. I charged a … Read More
How will you approach this economy?
I always get a chuckle from that story of the two hikers in the woods being chased by the bear. One says to the other, while tying his tennis shoes: “I don’t have to outrun the bear. I just have to outrun YOU.” Every time someone asks me what I think about the economy, I mention that story. “You and … Read More
Google's record-breaking 4th quarter 2008: What it means for you
On December 22 I predicted that Google would have a record fourth quarter and yesterday they confirmed it. $5.7 billion in sales, growth is still a respectable 18% per year. As recession victims go, they’re standing proud and tall. Related news articles further explain that Google’s profit margins have narrowed, they’re dumping loser products, and they’re cutting the fat wherever … Read More
The turbo marketing weapon that almost everyone overlooks
The marketing tool that is most overlooked in relation to its tremendous POWER is surveys. Even a simple 3-question survey with the correct questions – if you know how to prioritize the answers you get back – can reduce the risk of your entire business venture by 85%. I’m not exaggerating. Some of my opt-in forms add just ONE question … Read More
Pinchos & Rum in Old San Juan, ADD is a Crock, and $250,000 for Lunch
Clifford is from the Internet. You can tell by his thick Internet accent.
It’s the first warm, humid night of La Fiesta de la Calle San Sebastian and we’re leaning on the wall of Old San Juan, Puerto Rico…
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