Post Archive by Month

At yesterday’s 4 Man Intensive, we got into a conversation about where small businesses fit in between the “long tail” and the Wal-Marts of the world. Niche marketing vs. mass marketing and what the 80/20 rule tells you about where you can compete and where you can’t. There’s a sweet spot where small businesses can comfortably thrive; there’s also a … Read More

Negative keywords are one of the most overlooked factors of success in Pay Per Click. If your ads are well-written, you may not get much garbage TRAFFIC. However, you may still get LOTS of garbage *searches*. People who have no business seeing your ads see them anyway. Most advertisers never visualize how much this is going on, every single day. … Read More

Google AdWords has a feature called “Dynamic Keyword Insertion” that automatically inserts the keyword into the ad. Real useful for being able to show an ad that says “Brooklyn Computer Repair” or “Queens Computer Repair” or “Manhattan Computer Repair” without writing three ads.

But…. it often causes goofy things to show up in ads. Marilyn Adamson sent this to me, it’s probably the funniest example I’ve ever seen:

Yesterday I spoke at a marketing seminar here in Chicago and the night before I got this call from my very good buddy Dave. Dave says “Hey Perry I’m going to a seminar tomorrow in Schaumburg, you wanna go? I can pick you up.”

I laughed because I had NO IDEA he was going to that seminar. I was surprised he even knew about it. He’s a close personal friend and for the most part my friends have only the vaguest idea of what I do. (“Perry’s some kind of consultant or something.”)

Apparently his wife had gotten on my email list somehow (I have no idea how) and she forwarded it to him, and he decided to go.

“Sure Dave, you can pick me up.” So Dave comes by at 7:15am and we head out to Schaumburg.

That ain’t workin’ that’s the way you do it
You play the guitar on your MTV
That ain’t workin’ that’s the way you do it
Money for nothin’ and your chicks for free

It’s what you want. Admit it.

You want your Money for nothin’ and your chicks for free.

Subscriber Byron Walker in Colorado sent me a fantastic video that shows the impact of Google Quality Scores on Cost Per Click and profitability.

It shows two nearly identical Google accounts promoting identical affiliate offers. One is in an old, established Google account; the other is a recently opened, less-trusted Google account.