Please indulge me in a few moments of pure, unadulterated Geek-ness as I attempt to convey a profoundly important life lesson.
In this month’s Renaissance Club Newsletter, which just hit the streets, I said:
Policy #1: EASY – LUCRATIVE – FUN
Yesterday I had lunch yesterday with Mike, the last guy I worked for before escaping the Dilbert Cube.
Since most entrepreneurs are chronically unemployable to begin with, a LOT of us leave our last job with bridges burning behind us with 100 foot flames…. and a dose of “I’m gonna show that guy if it’s the last thing I do…!”
The Power of the Tactical Triangle
Jack Born came up with a brilliant device called the Tactical Triangle. It shows the relationship between the three fundamental ingredients of marketing:
Google vs. China
I don’t know if you’ve been paying attention to this, but lately there’s a battle raging between Google and the Chinese government.
It’s kind of interesting when a company is big and influential enough to wage a political battle with the biggest government in the world, eh?
Nursing an Addiction, and Chasing a Dream
A customer writes me:
Allow me to make a confession: I have got a very serious addiction! It?s not drugs or alcohol or anything like that but it?s an addiction nonetheless.
You might not believe it?s possible to get addicted to something this, but every since I discovered it, I got completely and utterly hooked on…
Thinning the Herd vs. Fattening the Herd in Google AdWords
The editor at Google doesn’t necessarily even care about the money. She only cares about keeping her job.
And Google doesn’t care about you. They don’t care about your business. They don’t care whether you win, or if the other guy does. What difference would it make to them? They’re a $20 billion mega-corporation with thousands of employees.
11 realities of marketing in 2010. Ignore them at your peril.
1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.
It's NEVER too late for a comeback
I just returned from Maui Hawaii, 100+ customers from a dozen countries face to face and palm to palm for 3 days. It was immensely energizing to shake everyone’s hand and hear war stories and spend time together.
In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.