3 Techniques Your Competitors Are Too Spineless To Try

PerryMarketing Blog

Last week one of my Roundtable Members, John Timur, said, “I hope the economy stays e-x-a-c-t-l-y the way it is right now. So my competitors stay glued to CNN believing all the negativity. Cuz MY business is up 37% this year!”

90% of your competitors are mediocre too. And here’s 3 things you’ll never see ’em do:

"When will Congress fix the economy?"

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In London last week, I was talking to a hotel events manager. He said, “Normally August and September are a tad slow around here. But we’ve been booked solid for almost 2 months now, and I don’t know why!”

Our own sales here at Perry & company started picking up noticeably in mid-August. The US Commerce Department reported that home construction jumped 10.5% in August. My take: things are in fact headed in an upward direction.

Meanwhile with mid-term elections happening in Congress…

Imagination Trumps a Tough Economy

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Imagine that a hot air balloon is stationed in the front yard of your home. You walk out the front door you step inside.

The pilot fires up the jets. The balloon rises into the air. You’re rising above your home, above the roof tops of your neighborhood, above your city. Soon you see the curve of the earth encircling you and a panorama of streets and buildings and land. The full expanse of whatever “territory” that you sell to.

My Email Anniversary

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15 years ago today, on September 15, 1995, I opened my very first email account. Who’d have thought that in 2010 I’d send an email to tens of thousands of people in 50 countries and tell ’em all a crazy story? (And post this from Brussels, Belgium no less.) Congrats on being one of those lucky people :^>

"Words are the only thing that last forever."

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Winston Churchill, the great Prime Minister who carried Britain through the darkest hours of the 2nd World War, said that. I visited his war bunker in London yesterday, having just finished my Marketing Evolution seminar which had met just 3 miles north. A fascinating tour.

Churchill was a successful statesman early in his career, then fell out of favor with the people. The Great Depression ensued and he nearly went bankrupt…

What I believe about…. Work

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My buddy Bryce is newly married, about 15 years younger than me. Getting a startup off the ground. Hot in pursuit of the entrepreneurial dream. All the usual drama of getting his chops busted, landing new customers, building a portfolio, scrambling for cash.

His wife is a schoolteacher and her day ends at 3:30. Her day ends as soon as she finishes grading papers.

When does his day end?

What I believe about…. Entrepreneurs

PerryMarketing Blog

Some time ago my travels took me to the red soil of Nairobi, Kenya. A gracious schoolteacher named George ran a foster care program for AIDS orphans. He took me on a tour of his world. How incredibly different it was from mine. Someone had given George a Toyota station wagon, so we didn’t have to walk. He drove me … Read More

Why Selling as you know it is dying a slow death

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There’s nothing more scary in sales than mashing your foot down on the gas pedal, and feeling the clutch slip.

. . . then pressing harder and smelling the odor of your transmission starting to melt.

If your prospects smell a hint of desperation, it’s all over. They disengage more and more.

The Cleverest Email Scam

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This came to me today from one of our close personal friends. I thought, “Dang, I didn’t know she was going to the UK!” Almost fell for it. I hope you don’t….