Google tightens the screws – again

PerryMarketing Blog29 Comments

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Google is ratcheting down on advertisers once more. A heads up, a rant, and the perspective from Planet Perry:

Stay tuned for details on my teleseminar with Jeff Hughes at Noon CST Monday February 2.

Jet Propulsion and Personal AdWords Coaching start Tuesday February 3.

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

29 Comments on “Google tightens the screws – again”

  2. Reply

    Hi Perry, I was so looking forward to this call, BUT, I got the time mixed up.
    I am in New Zealand.
    Any way I will look forward to the MP3.
    Cheers
    Tania

  4. Reply

    hey perry,
    what city’s timezone are you working off?
    i have to set my alarm from Australia.
    cheers

  5. Reply

    Yep, you are right. Google definitely tightened the screws … already. I found out the hard way yesterday. All my PPC ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal biz site landing page and home business web sites went down. They did not disapprove them, but they immediately lowered my Quality Score (from GREAT to POOR) so low that the ads never display. The adwords rep. also told me that to get my Quality Score back up, Google would have me increase my bid so high that it would kill my ROI completely. To all – be prepared, you may not see this happen until you edit an existing ad or create a new ad, then Goggle will review all your campaigns, that’s when all your MLM, home business and affiliate ads will drop. I moved all mine to Yahoo last night until we all can come up with a solution to this. This is going to shut down every ad anyone has running on Google as an affiliate where you have registered a domain and have it forwarded to your affiliate links/sites. I am looking forward to your call on Monday at noon CST, hopefully you will have some suggestions as to a solution.

  6. Reply

    I am certain that the age of a domain name factors into their organic search results formula somewhere. I do not know about the AdWords side, but I wouldn’t be surprised.

    By the way, in the current economy, the domain name market (“domainers”) is down and domain names are a lot cheaper than they used to be. It’s a good time to be sleuthing.

    Perry

  7. Reply

    It was only a matter of time until google changed the URL rules, I’m suprised it’s taken them this long really.

    So long as they don’t start insisting on lower case letters. I find that for some sites (usually ones with good keywords in their domain) having http://www.DomainName.com works well.

  9. Reply

    Hi Perry – from here downunder in New Zealand. Thanks for the heads-up on that. It is good to know ahead of time. I make use of a lot of ‘creative’ subdomains in my ads …. like –

    Adwords-by-.MickG.co.nz

    OR

    The-Adwords-Mechanic-.MickG.co.nz

    …. and am glad to here that this will still be possible within the same adgroup.

    I love your Adwords Piano Maker/ Player Analogy. I have actually trialled one of Google ‘Expert’s’ campaign building skils – just to see what they came up with. And it IS horrible :-)

    Anyway… thanks again.
    Mick

  11. Reply

    Q&A:

    Re: Subdomains – ie http://subdomain.domain.com in same adgroup, no problem. It’s having domain1.com and domain2.com in the same adgroup that’s the problem.

    Re: Google books being outdated: The nuances change. The fundamentals have not changed in 7 years. Bryan is releasing an updated Definitive Guide in a few weeks; but even the current one has very little that’s out of date. If you master the basics and keep your eye on the ball, the Internet does NOT change as fast as everyone would have you believe.

    You can still test domain names in display URL’s, you just need to do it in a very specific way. Will cover that on Monday’s call.

    Perry Marshall

  12. Reply

    How did you know that I was in the middle of setting up my PPC ads? (wink, wink)

    This will certainly help – I’ll push through as much as I can and keep an ear out.

  14. Reply

    Perry,
    I was always under the understanding that Google penalises those who use domains that have recently been purchased and will inflate your click prices as a result – isn’t it best to use an aged domain rather than a new one for adwords?

  15. Reply

    Hi Perry,

    I realize you are “the” recognized expert on Google adwords.So I have a question….
    I was considering purchasing some of your books, but as per your current video.Google is constantly evolving and changing so wouldn’t most of the books,etc. be out date and a good bit of the info be irrelevant now. I realize their could still be a lot of basics there, but this field is changing quickly.
    I’m still a big fan of yours.
    Wayne

  17. Reply

    Great information Perry. I read your emails regularly and will be investing in your services as soon as i finish this comment.
    I am finished sitting on the sidelines, watching and reading. I wanna start doing now!

    Karl

  18. Reply

    You are one of the most consistently inspired and inspiring coaches in this game and your stuff reminds me of shaped explosive charges which cut steel like butter. Fire in the hole, yeh! Much thanks for your courage in sharing what shaped you.

  20. Reply

    Perry I appreciated the rant. I really look forward to hearing anything you say because I am convinced your heart is to serve and help people. I enjoy learning from you and growing my business.

    Demond

  22. Reply

    Thanks for the info Perry. I’ve been in marketing for 14 years and in a few weeks I will start my first Google campaign.

    All along I was counting on subdomains to better target my audience.

    Thanks for providing so much help.

    Cheers,
    David

  23. Reply

    Perry

    Wow. I’m so impressed with your knowledge of adwords and your explanation of how thinning the herd is a positive thing and that Google did us a favor. Great stuff. I appreciate the insight and look forward to the conference call.

  25. Reply

    Hi Perry,

    Thank you once again for the heads up. I guess we all have this love/hate relationship with Google. By the way, the call with Rhonda Ellis on the content network was awesome. Thanks.

    Frank Prieto

  26. Reply

    I look forward to following you and learning from you. Maybe one day soon I will be able to join one of your classes but till then I will be read and watching alot of you.

    Thanks Thomas Jacovitch

  28. Reply

    Hi,

    I found your post really interesting and informative. I am very new to this having only just started. I will definitley be following you on twitter and hope that I may become successful enough to warrent doing the personal coaching in the future which looks great.

    Thanks
    Alison
    from England

  29. Reply

    Thanks for the update Perry and the team. I have been studying your work for three years now and every so often, I hit a wall! But your desire to help the average…soon to be professional marketer, is invaluable.

    I always get something important from your emails and the stories of others.

    cheers,
    Cynthia
    Business Owner

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