If you’re Gettin’ Stuff Done today while your spouse hits the malls on Black Friday….
It’s YOUR turn to go shopping. I almost never put stuff “on sale” but I am today!
Purchase any of the following….
3 Dimensions of a Breakthrough USP
In Bryan Todd’s “Breakthrough USP” training, he pointed out that in the real world, a business has not one but THREE facets of its USP:
1) The Front Page News,
2) The Back Page News, and
3) Unreported News.
Front Page News is:
USP King vs. Fiverr Slave
Fiverr is the place where people do almost anything for you for five bucks – from the ridiculous to the sublime. It’s fast and easy and surprisingly reliable.
People will do nutty jobs for you like sing happy birthday to your wife in Farsi. But they’ll also do really useful stuff like background checks or research or quick & dirty Photoshop jobs.
If you’re a buyer, it’s fantastic – it’s freakin’ unbelievable…
Apple vs. Samsung & the Billion Dollar USP
Everybody who’s into marketing is “supposed to” know what a Unique Selling Proposition, a USP is. And I suppose most do.
But hardly anybody recognizes the true power of it. Allow me to illustrate:
Samsung was just ordered to pay Apple $1 billion dollars for infringing on Apple’s patents and unique designs. Things like…
Roundtable Chronicles for October 4, 2012
Last year Brad came from Australia to Chicago to repair a sagging business. He’d been killin’ it 4-5 years ago, he was king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin’ the happy juice.
Ad Sitelinks – a chisel in your copywriting bag o' tricks
Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.
I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –
Scratching around for a new career at age 53
Just this morning I had a Team Action Group call with two guys in major mid-life transition.
Both were forced out of otherwise comfortable careers by unstoppable forces.
Both had seriously dabbled with AdWords. One was doing…