Use these marketing tips of the Power Triangle to boost sales.

The first step is getting traffic: You gotta get human bodies, eyes, and ears, to sell to—without raising their defenses, if at all humanly possible.

The next step on the list of marketing tips is conversion: You have to convince the person that what you have is going to solve their problem.

The final step is economics: You have to give them something that’s valuable and get their money.

Traffic, conversion, and economics form a Power Triangle that governs everything that happens in sales and marketing. Use these marketing tips to your advantage and watch your business grow.

Figure 6-1: The Power Triangle and 80/20. Warning: Don’t let the simplicity of the triangle deceive you. You can do many things with this tool. (Illustration by Danielle Flanagan)

Get “80/20 Sales & Marketing” for 1 Penny

Forbes Magazine says, “Perry Marshall has taken the Pareto Principle to the next level.” – Dave Lavinsky, Forbes, January 2014

“If you don’t know who Perry Marshall is, unforgivable.” – Dan Kennedy, author of No BS Sales Success

“One of the all-time top 10 business books to impact your bottom line.” – Bill Harrison, Bradley Communications

“I thought ‘Oh, I’ve heard this before. Another book about 80/20.’ Shame on me. It’s PHENOMENAL!” – Tony Rubleski, author of Mind Capture

“Perry Marshall is about to blow your mind!” – Michael Gerber, author of The E-Myth

“Best marketing book I’ve read this decade.” –Bob Bly, author of The Copywriter’s Handbook

Get “80/20 Sales & Marketing” for 1 Penny

Photo Credit: Photo Credit: 80/20 Sales and Marketing Figure 6-1

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.