Use these marketing tips of the Power Triangle to boost sales.
The first step is getting traffic: You gotta get human bodies, eyes, and ears, to sell to—without raising their defenses, if at all humanly possible.
The next step on the list of marketing tips is conversion: You have to convince the person that what you have is going to solve their problem.
The final step is economics: You have to give them something that’s valuable and get their money.
Traffic, conversion, and economics form a Power Triangle that governs everything that happens in sales and marketing. Use these marketing tips to your advantage and watch your business grow.
Figure 6-1: The Power Triangle and 80/20. Warning: Don’t let the simplicity of the triangle deceive you. You can do many things with this tool. (Illustration by Danielle Flanagan)
Forbes Magazine says, “Perry Marshall has taken the Pareto Principle to the next level.” – Dave Lavinsky, Forbes, January 2014
“If you don’t know who Perry Marshall is, unforgivable.” – Dan Kennedy, author of No BS Sales Success
“One of the all-time top 10 business books to impact your bottom line.” – Bill Harrison, Bradley Communications
“I thought ‘Oh, I’ve heard this before. Another book about 80/20.’ Shame on me. It’s PHENOMENAL!” – Tony Rubleski, author of Mind Capture
“Perry Marshall is about to blow your mind!” – Michael Gerber, author of The E-Myth
“Best marketing book I’ve read this decade.” –Bob Bly, author of The Copywriter’s Handbook
Photo Credit: Photo Credit: 80/20 Sales and Marketing Figure 6-1
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