Martin Luther King delivered his “I Have A Dream” speech in Washington DC in 1963. 1700 pristine words transformed history – and 2 generations later America got its first black president.

I don’t know about you, but to me the color of Obama’s skin is completely irrelevant. Martin Luther King’s dream is coming true indeed.

The great orator accomplished this by speaking to your heart on a dozen levels all at the same time. Even though the famous portion of his speech only took about 90 seconds.

If you desire to stir people to action, you must speak to them on the subconscious level *while* you appeal to their conscious mind. You gain the power to change the direction of history – in very little time.

Did you know that you can build in those layers of persuasion one at a time and your reader will be unaware of 3/4ths of what’s going on?

The most effective writers, speakers, leaders and persuaders all do this. Some, without even being aware of what they’re doing. It’s almost magic.

Well . . . it wasn’t automatically magic for me. I had to stumble through this one step at a time. Eventually I discovered a layer-by-layer formula for adding those persuasion elements one edit at a time, until my emails and sales pages resonated with color, magnetism and emotion.

So John Fancher and I added a new ingredient to our Autoresponder course: Email persuasion, one layer at a time. You begin with a crude skeleton of what you intend to say and by the time you’ve added the muscles, blood and flesh, it begins to live and breathe. Put it on autopilot and your asset grows by the day.

It seems like magic (and it works like magic) but it’s not. For an email like this one, it’s a 3-5 step formula. In our Gold coaching sessions, we’ll pull back the curtain and teach it to you.

We commence January 18. Martin Luther King aimed to change the world, and he did. John and I only seek to transform your ability to communicate . . . and we will:

perrymarshall.com/autoresponder-bootcamp

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.