What Makes a Company Last 100 Years?

PerryMarketing Blog12 Comments

I want to build a business that lasts 100 years. That seems like a mighty long time for an 11-year-old business in a less-than-twenty-year-old industry. And when I compare it to a company that lasted almost a millennium and a half, it boggles my mind.

The Social Media Free Traffic Galley Ship

PerryMarketing Blog5 Comments

Any business built exclusively on Social Media or Free Content or Free Traffic is a GALLEY SLAVE SHIP.rowing

The common wisdom in Social Media is: Just generate lots and lots and lots of GREAT content and you will be popular and successful!

That is a LIE. It is not true.

Roundtable Chronicles for January 31, 2014

PerryMarketing Blog

We just had our first Roundtable 2014 meeting. Orlando this time. I passed around the signup sheet. The first person who wanted to go was a brand new member from Asia. I’d never met him before. He’s a serial entrepreneur with a thriving business in Japan. His introduction surprised everyone: “I asked to go first because I have two confessions … Read More

This is the $100,000 Question for Today

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Last year a CEO flew to Chicago from Australia for his first Private Client Group meeting with me. In addition to our monthly calls or Skype sessions, Private Client members get a full day from 9-5, confidential, one on one.

He showed up at about 9:30.

Nobody Noticed the Man Waving His Gun

PerryMarketing Blog4 Comments

Jason Serinus told this story in this month’s issue of Stereophile magazine:

“In the San Francisco Bay area, where I live, a man on a municipal light-rail train recently pulled out a .45-caliber pistol and shot another passenger as he was existing the train. Although security-video footage revealed that the gun was clearly visible before the shooting – the man had pulled it out of his pocket and waved it about on multiple occasions – not a single passenger noticed; everyone was too consumed with their screens and music.”