“I got on your list in 2005 and I learned how to build my online business from you. A few years ago my father was diagnosed with cancer. I took off the next two years and took care of him.
“From the day he received the bad news until the day I closed his mouth and eyes and said goodbye to him…
Google just added demographic filters to the Display Network. For many advertisers has the potential to improve your CONVERSION RATES by 10% to 30%.
Allan Gardyne has been doing affiliate marketing almost as long as the term “affiliate marketing” has even existed so I was elated by his recent review of my Ultimate Guide to Google AdWords:
Today, September 6, is my anniversary of getting kicked out of engineering and tossed into sales. I don’t think it would have ever happened if it had been up to just me.
The first guy I interviewed with told me about…
This morning at breakfast, my buddy John Fox who writes a marketing blog on the Huffington Post handed me an interesting article. The Wall Street Journal explains how Viacom has been piling more ads onto its TV channels like Nickelodeon.
They’re doing this because…
There’s a cable TV show called “Storage Wars.” It’s about self-storage units where the owner didn’t pay his bill. The manager saws the padlock off the door and buyers bid on the contents without being able to rummage through the pile.
Once the bidder pays for the contents, he gets to sift through and see what he actually got.
One guy tore brown paper off a stack of pictures and moaned, “Awww, this is hospital art!”
He brought his sales manager with him, and we started peeling the layers of the onion.
I quickly discovered his #1 problem is:
He LOVES to help people. LOVES to solve clients’ problems. Loves to apply his knowledge, experience, and insight.
He hates to say no.
So much that he over-delivers and under-charges. Chronically.
There’s a phase of life I call the Compression Zone. It looks something like this:
Kid #3 just arrived. Kid #2 is still in diapers and kid #1 is barely out of diapers. The day starts when one of ’em starts screaming at 3:45am and the sweet honey-dew of sleep is OVER.
Momma either stays at home, which means money is impossibly scarce, or momma goes to work and puts the kids in daycare, which means money is… impossibly scarce.
Everybody’s emotional tank is on “E” for Empty. Emotional support? What emotional support.
I was in a meeting somewhere, a mastermind group. With a bunch of different guys who teach and coach. Someone mentioned a guy named Kevin. Said something like “He does everything I tell him to do.”
“You mean Kevin Thompson? Hey, I know him. He does everything I tell him to do too.”
Someone else said, “Me too.”
A guy named John from Manitoba met me at a Ken McCarthy seminar in ’09, came to a 4-Man Intensive and joined Roundtable.
His company made aftermarket parts for trucks. He also supplied parts to specialty manufacturers who put them in their vehicles.
In the wake of the ’08 market crash, his customers’ businesses were melting down. John’s orders were falling precipitously.
He hooked up with me essentially out of desperation…
