Every 4-Man Intensive is unique, but one last year especially stands out.
This guy named Tim was up for his hot seat. For a little while it looked like we were going to head straight down the “marketing techniques” trail.
Then I asked him some question about why he was in the business he was in, and about his business partner – then stuff started pourin’ out. He was terrified his partner was gonna screw him.
Yesterday for Mother’s Day, I blogged a tribute to my long-suffering and faithful wife. David Rothwell, a marketing consultant in the UK, wrote back:
“Laura’s unwavering support of Perry has touched even more lives than she knows, including my youngest Charlie (now 10).
Although I had a 25 year career in IT before becoming a PPC Consultant, he’s only known me working from home doing this “advertising thang.”
A few months ago I sent a CD to Renaissance Club members, where Jack and Matt interviewed my wife Laura. Got more feedback from that than any other interview I’ve put out in years. Peoples’ favorite part was when she said,
Today I’d like to talk about some head trash I’ve had to clean out of my own brain. Very recently I got another Sozo session (I think this was my fifth one in 2 years) and something really interesting came up: Private Jets. I don’t know about you, but when somebody says “Private Jet” to me, my knee-jerk reaction is: … Read More
Transcript of a conversation Matt Gillogly had with a customer last week:
Matt: “How much do you need to make a month to live, really live. Not eat Alpo, not stress out about buying gas. Have peace of mind. How much each month?”
Yesterday I was talking to Matt Gillogly and he said to me, “If I have another conversation with a guy who thinks he’s gonna go out and do marketing for local plumbers and flower shops, I think I’m gonna scream! People are thinking WAY TOO SMALL.”
Disqualifier Numero Uno for *any* business deal you ever get into is this:
Google has added another form of stupidity tax to AdWords. You can opt out of this stupid tax, and it is very important that you know what to do and why. If you’re paying close attention, this will work to your advantage. (As with all Google stupidity taxes.)
You really need to pay attention to this.
My own journey of purging my inner head trash (however much I’ve gotten rid of so far, anyway) took about 10 years. Let me give you a brief idea of what my head trash looked like when I was in high school:
Anybody who’s developed a modicum of chops with Google ads knows how utterly Darwinian Google is. Most of your ads vanish forever after being seen by (maybe) a few thousand eyeballs. 3% of the advertisers get 50% of the traffic and everyone else fights over the scraps.
As an advertiser, you know that a major key to success is proliferating dozens of ads in as many creative directions as you can until you hit your customer’s “Sweet Spot.”
What you might not realize is how much AdWords can teach you about real evolution – the kind they debate in science class.
I told you about Kevin and his financial sabotage, his addictions to sex and gambling.
I shared the story of me having this trigger with my son Cuyler, and most of it going away from a simple NLP session – re-wiring some of my software.
My dad had been a pastor and he’d counseled a lot of people and if you know the stuff a pastor knows, not much surprises you.
Nevertheless I was still in for some surprises.
