Transcript of a conversation Matt Gillogly had with a customer last week:
Matt: “How much do you need to make a month to live, really live. Not eat Alpo, not stress out about buying gas. Have peace of mind. How much each month?”
Guy: I charge $200 an hour…
Matt: No, what do you need/want a month.
Guy: Ummmm……. long pause….. maybe $5,000 a month?
Matt: Maybe? why don’t you tell me what you really want..
Guy: Okay… $8,000 a month
Matt: So do you think you can get it from dry cleaners?
Guy: no…
Matt: Then why are you focusing on the local market?
Guy: Cuz no one is out there helping these guys.
Matt: Ever think no one is in the market cause there’s no money in it?
{long pause…}
Matt: I have one client that pays me $3,000 a month and they’re in industrial businesses… they gross about $50 million a year… is that a market?”
Sidestep the local dry cleaner merry-go-round & get to the real money fast:
https://www.perrymarshall.com/consultant/blueprint/
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.