I just returned from Maui Hawaii, 100+ customers from a dozen countries face to face and palm to palm for 3 days. It was immensely energizing to shake everyone’s hand and hear war stories and spend time together.
In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.
I’d like to direct you to a groundbreaking 2-hour interview Jack Born and Bryan Todd did with PJ Eby. PJ is a mindhacker extraordinaire and I love his “engineering way” of slicing through mental cobwebs.
We’ve posted a 2+ hour interview in the Renaissance Club members’ area. You can get the highlights for free here.
In the interview PJ tells you:
Last night, after an exhilarating, exhausting Sunday, my buddy Nathan and I went out for burgers at 10pm. We were relaxing and unwinding at Bar Louie, bantering, philosphizing, solving the problems of the world.
Nathan says, “What if we’re aweseomer than we think we are?”
I smile and look at him. “Yeah… what if?”
Most of us are walking around with a set of lies in our head that we’re only beginning to unravel.
Everything I’m about to share with you, you’ve already known all your life, at some deep level. Today, the confirmation you were looking for:
Back in my “baloney sandwiches and ramen soup” days I was an engineer and I knew I wanted to succeed in sales.
Engineering all by itself was too boring and tedious. My paychecks as a salesman were really SKINNY. I felt like a total misfit. A 2-headed monster.
One time I had lunch with a head hunter.
I’ve studied a LOT of successful Google ads. Rich Stokes’ company AdGooRoo systematically compiles data on Google ads.
And there’s one ingredient I’ve seen in more successful Google ads than anything else. Do you know what it is?
The power of your ads has a LOT to do with how fast they bypass “thought processes” and nail core emotions.
This is precisely why there are so many ads on TV with scantily clad women. Cleavage bypasses all thought and strikes core emotions hard-wired in men.
The F?hrer’s affiliate program plans get foiled.
Are your Google ads stuck at 1.7% or 3.1% CTR? Would a 5.5% or 8.7% CTR bring a flood of new customers and save you money?
The #1 way to punch through the AdWords wall is to BREAK A RULE.
* A famous “Rule” of Google is that your keyword must be in the headline of your ad.
Most people think they’ve tested 20 ads. Actually they’ve just tested 2 ads 10 times.
Most people have never explored the possibilities of what they might say in a super-effective Google ad.
In Orlando at Roundtable last week, Howie Jacobson (author of “Google AdWords for Dummies”) walked us all through an ingenious small-group brainstorming process.
