Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy.
The ability to recognize this separates the men from the boys in marketing. Today, three examples:
If you spend more than $5000/month on Google traffic then I owe you an apology.
The apology is:
The other day it occurred to me that the #1 thing my successful students have in common is:
They’re serial entrepreneurs.
At a Roundtable meeting, 3 out of 4 people in the room has started and built multiple successful businesses. They have a hunger for adventure and can NEVER sit still for very long.
This is a guest editorial by Ben Moskel. In December I spoke at Ben’s Affiliate Marketing Seminar in Chicago. He sent me an outstanding rebuttal to last week’s “Death of Affiliate Marketing” teleconference. Here it is:
Perry titled the call: The Death of Affiliate Marketing on Google.
On Wednesday January 13 at 1pm Central, Shelley Ellis and I are doing a teleseminar on Google’s Content Network.
Here’s a taste of what Shelley and I will cover:
Yesterday on a teleconference Amit Mehta announced the death of affiliate marketing as we know it, on Google. (MP3 is available to R-Club members.)
The days of “thin affiliates” brokering clicks on the Big G are over.
Ken McCarthy sent me a quick note yesterday:
“For the first two years when he arrived in NYC, John Coltrane was available to play on anyone’s record for union scale. It only lasted two years, but still…imagine that.”
1. In 2010, Google will announce a procedure for “hearings and fair trials” for banned advertisers. This will enable them to play “Good Cop-Bad Cop” with you if your accounts get shut down.
It’s the day before New Years Eve, I’ve been up since 6 getting all kinds of projects done. It’ll be at least a year before most of this morning’s work sees the light of day, but it’s on the conveyor belt.
Snowflakes are drifting down from the sky outside my window and I just came back from a walk around the neighborhood. (I prefer a brisk walk outdoors to an exercise machine, personally.)
What was once a rather sophisticated yet hard to implement twist on market surveys, risk management, and segmentation, has turned into a brilliantly simple but incredibly effective step by step system for developing an “ADWORDS CENTER OF GRAVITY,” and dominating your market with focus and determination.
