Yahoo’s headline news today featured a 20-year study on four habits: smoking, drinking too much, inactivity and poor diet. Those habits swing your effective age by as much as 12 years. This study had some very good news: Non-smokers and former smokers, and People who drink less than 2 drinks/day, and Those who get 2 hours of physical activity per … Read More
Positive Focus
Nothing builds your confidence like 60 seconds of Positive Focus? every day.
Truth is Beautiful. Confusion is Ugly.
Please indulge me in a few moments of pure, unadulterated Geek-ness as I attempt to convey a profoundly important life lesson.
In this month’s Renaissance Club Newsletter, which just hit the streets, I said:
Policy #1: EASY – LUCRATIVE – FUN
Yesterday I had lunch yesterday with Mike, the last guy I worked for before escaping the Dilbert Cube.
Since most entrepreneurs are chronically unemployable to begin with, a LOT of us leave our last job with bridges burning behind us with 100 foot flames…. and a dose of “I’m gonna show that guy if it’s the last thing I do…!”
The Power of the Tactical Triangle
Jack Born came up with a brilliant device called the Tactical Triangle. It shows the relationship between the three fundamental ingredients of marketing:
Google vs. China
I don’t know if you’ve been paying attention to this, but lately there’s a battle raging between Google and the Chinese government.
It’s kind of interesting when a company is big and influential enough to wage a political battle with the biggest government in the world, eh?
Nursing an Addiction, and Chasing a Dream
A customer writes me:
Allow me to make a confession: I have got a very serious addiction! It?s not drugs or alcohol or anything like that but it?s an addiction nonetheless.
You might not believe it?s possible to get addicted to something this, but every since I discovered it, I got completely and utterly hooked on…
Thinning the Herd vs. Fattening the Herd in Google AdWords
The editor at Google doesn’t necessarily even care about the money. She only cares about keeping her job.
And Google doesn’t care about you. They don’t care about your business. They don’t care whether you win, or if the other guy does. What difference would it make to them? They’re a $20 billion mega-corporation with thousands of employees.
11 realities of marketing in 2010. Ignore them at your peril.
1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.