My Most Viral Facebook Post Ever

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A couple of weeks ago when Robin Williams passed I posted an article on Facebook. The article explained how Williams insisted, in his contracts or “riders”, that the film production companies he worked for hire a certain number of homeless people. It was the most viral posting I’ve ever made. Nearly half a million likes and thousands upon thousands of … Read More

What do people really need?

PerryMarketing Blog

“People don’t really need art, music, literature, newspapers, historians, wheels, calendars, philosophy…all people need is a cave, a piece of meat, and possibly, a fire.” -Pat Steel, Young & Rubicam, from Rosser Reeves’ Reality in Advertising

A Little Known Robin Williams Story

PerryMarketing Blog3 Comments

“Years ago I learned a very cool thing about Robin Williams, and I couldn’t watch a movie of his afterward without thinking of it. I never actually booked Robin Williams for an event, but I came close enough that his office sent over his rider. For those outside of the entertainment industry, a rider lists out an artist’s specific personal … Read More

A Jedi has fallen: Mike Marshall, 1966-2014

PerryMarketing Blog

I am sad to report one of the true geniuses in the marketing business has left us and gone to his reward.

Mike is the smartest Search Engine Optimization guy I personally ever met. Mike came to my Roundtable group a couple of years ago and blew our minds.

Do You Practice this Entrepreneurial "Discipline"?

PerryMarketing Blog10 Comments

Most of us entrepreneurs rush from task to task, fire to fire, crises to crises, project to project. I’m guilty too.

And when something good happens…when we finally GET what we’ve been working for…we land a big client or we pull off a great product launch or we hit a revenue goal or whatever…we just kinda mumble and move on to the next thing.

That must stop.

Prospering in Babylon

PerryMarketing Blog9 Comments

Do you feel conflict between spiritual values and financial success?

If it’s easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God, why aren’t we all sitting in sackcloth and ashes, living as poor monks who eke out a living on one meal a day?