80/20 Sales and Marketing Reviews

PerryMarketing Blog

On my Facebook Fan Page I asked, “I want to send my book to prospective clients and say “If you’re busy just read chapter ___.” Which ONE chapter should I suggest and why? Best 5 answers win videos of my original 80/20 seminar.”

Top 5 most favorite chapters are…

Über: The Cab Companies Are Mad As Hornets

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When you call a cab company, a 56 year old woman who smokes 3 packs a day says “hello” in a scratchy voice and puts you on hold. She tells you your cab will be there in 45 minutes.

55 minutes later you call back, wondering where your ride is. She says “I’m sorry sir, the driver is being held up by road construction. He’ll be there in just a few minutes.” At minute 66 he finally turns up.

Real Business Success Report From In-The-Trenches

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Bobsled Run grad Karl Eberhardt posted this as a blog comment:

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I have been at this “game” for 5.5yrs and have managed to create a successful enterprise online, replaced my dibert 6fig salary (yes I was a Engineer too). It was not easy and sure as hell didn’t come right away… and there have been MANY dark moments…

What Makes a Company Last 100 Years?

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I want to build a business that lasts 100 years. That seems like a mighty long time for an 11-year-old business in a less-than-twenty-year-old industry. And when I compare it to a company that lasted almost a millennium and a half, it boggles my mind.

The Social Media Free Traffic Galley Ship

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Any business built exclusively on Social Media or Free Content or Free Traffic is a GALLEY SLAVE SHIP.rowing

The common wisdom in Social Media is: Just generate lots and lots and lots of GREAT content and you will be popular and successful!

That is a LIE. It is not true.

Roundtable Chronicles for January 31, 2014

PerryMarketing Blog

We just had our first Roundtable 2014 meeting. Orlando this time. I passed around the signup sheet. The first person who wanted to go was a brand new member from Asia. I’d never met him before. He’s a serial entrepreneur with a thriving business in Japan. His introduction surprised everyone: “I asked to go first because I have two confessions … Read More

This is the $100,000 Question for Today

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Last year a CEO flew to Chicago from Australia for his first Private Client Group meeting with me. In addition to our monthly calls or Skype sessions, Private Client members get a full day from 9-5, confidential, one on one.

He showed up at about 9:30.