Janis Gulbis: If you’re really busy and just want to know what it’s all about, just head to Chapter 5 – The “Invisible Money” Finder. It’s the Ultimate “Money On Table” Detector. It’s the Red Pill in the Matrix. After this there is no turning back!If you take the Blue pill – the story ends, you wake up in your bed and believe whatever you want to believe… You take the Red pill – you stay in Wonderland and I [Perry] show you how deep the rabbit hole goes…

Greg Rohler: After I first read 80/20 Sales & Marketing, I was so impressed with this book that I bought 12 copies on Amazon and sent a copy to each of my best clients. Knowing full well that most of them would never read the whole book, I picked out two or three chapters that I thought were especially pertinent to their situation and bookmarked them along with a personal note to encourage them to read just those chapters.In every single case, I always recommended that they read chapter 2, Rack the Shotgun. Why? Because I believe the essence of applying 80/20 is about separation: Separating wheat from chaff, the good from the excellent, and the vital from the trivial.In my opinion, people need to understand on a deep, gut level, that to apply 80/20 is to separate things in your life so you can be more selective. Without understanding the purpose of that separation and a vision for deliberate action to make that occur, it’s nothing more than an interesting theory. Racking the shotgun was such a vivid word picture of that principle in action that I asked all 12 of those clients to read that chapter.

Carlos Rosario: Chapter 15, by far, and without a doubt, was my favorite. You put into words what I have not been ever able to verbalize…until I read this. To sum it all up, Page 119 shows you the itemization of what tasks you are mired in that are worth $10 an hour that are keeping you from becoming a $10,000 an hour earner.If you are in a position to outsource things that are mindless, routine and repetitive…aka easy, but you aren’t because you’re either too cheap or just don’t know any better…you’ll never get to the next level because you’re too busy doing the stuff that keeps you busy but doesn’t allow you to scale and grow. Outsource what’s easy….do the things you’re good at AND that make you money.

Surya Kanakapally: Hey Perry, I got your book in the mail in India 50 days after it shipped from USA. Long time & it was worth the wait. I have read your book almost 2 times cover to cover & skimmed it almost a dozen times.The whole essence of the book can be condensed into The chapter with Five Power dis-qualifiers. I believe you have already said that they are not your own. But man they rock & they rock hard. Believe me them things work great.I started my own entrepreneurial venture here in India in 2013. I was going bonkers because I was wasting a lot of money on advertising. People would show up who did not have any money or not properly qualified. Too much stress & no results. My overall goal is to establish myself as an authority figure. “World’s leading expert in Automotive design & Computer aided design”. Once I started applying the Five power dis-qualifiers. Now I am getting calls from only qualified clients (in this case students) who match my criteria perfectly….

Most of the members participating in this contest here on Facebook are picking the chapters on delegation i.e (10$ vs 100$ vs 1000$) and outsourcing & leverage. Elimination & dis-qualification must come before outsourcing & leverage. It does not matter if you have 5$/hour virtual assistants in Philippines because you have already failed the battle by not eliminating & dis-qualifying prospects who are not in line with 80/20 results.

I am an ardent student of Kenny Boy (Ha ha …Dan Kennedy). Every thing five dis-qualifiers says resonates with Dan’s teachings about disqualifying & actively discouraging the wrong prospects with the sales copy. I spent almost 45 minutes on this & I wrote this to win this contest. I want to win those videos you are offering. You will not find another student who reads your material with so much devotion like me. I follow you around on the internet & scoop up every bit. Every scrap of knowledge you are giving online via your blog I am taking it in. Now hurry & send me those videos cause I will watch each of those 10 times each till them become etched in my mind. Be 100% sure that I will put them in action. Because I am destined to be the next multi-billionaire from India.

Your material & Dan’s material are some of the best marketing stuff that’s out there. Every time I order a book or package from USA the pokey Indian custom’s department will interfere & it gets to me only after 1-2 months. Please give me access to them directly for download. You can also use this as a Testimonial. Thanks for writing this 80/20 book & please hurry my gift to me. Perry did not bribe me. All that I have said here is done in good spirit for Perry Marshall & Dan Kennedy who are Marketing geniuses.

Paul Berchtold: I would recommend Chapter 15, especially the chart on page 119. If you knew enough about the needs of each of your prospective clients, I would match the chapter that best matches where they’re at in their business. Not knowing this information, I would recommend Chapter 15, especially the chart on page 119.It’s about the middle of the book. It has a title that stands out in the table of contents.It’s also in general the turning point of the book from theory and fundamentals into practical application.

I’ve left a 3 x 5 card on page 119, so every time I pick up the book, I review this chart.

It’s one of those things you can quickly compare your new and old projects with.

It gives practical examples of earnings per hour. What I think is rewarding, is often not. Even today I got some food for thought, about how I’m running a newer project I started a couple months ago, and some changes I may need to make.

This chapter also includes the story of Perry first experiencing for himself the power of 80/20 with the tele-seminar call, and not wanting to go back to the old way.

It includes practical first steps to outsourcing, and getting back your life. It’s especially hard for entrepreneurs to go back to being boxed in, once they experience this.

Another angle – who’s the market for this book?

Those who want to work less and make more (from the subtitle on the front cover) in sales and marketing.

Go to the table of contents, and the chapter headings most related seem to be 12, 15, 16, and 18.

While others may opt for chapters that serve them where they are currently at in their business, I would be looking at the best piece for someone who hasn’t read the book.

I still opt for 15 – to a general audience. That chart can be a real revelation – like it was to me – and knock some sense into you … enough to pull out your wallet and buy the book.

Charles Ess: If you’re busy and can just read one thing – it’s not a chapter at all. It’s the Pareto Summaries at the end of each chapter. These contain the vital 1% of the book – the 80/20³.