When you call a cab company, a 56 year old woman who smokes 3 packs a day says “hello” in a scratchy voice and puts you on hold. She tells you your cab will be there in 45 minutes.
55 minutes later you call back, wondering where your ride is. She says “I’m sorry sir, the driver is being held up by road construction. He’ll be there in just a few minutes.” At minute 66 he finally turns up.
His cab is dirty and he has air fresheners hanging from his mirror and he’s playing sports on the AM radio. He’s cranky because he’s been driving 11 hours and he’s still got 2 more to go.
When you get to the airport he pressures you to use cash instead of credit card. When you ask for a receipt, he tears a blank piece of paper out of an oily notebook that’s stuck between the seats and hands it over to you so you can fill it in yourself.
You get to the airport 20 minutes late and run frantically through the terminal so you don’t miss your plane. Ever missed a flight because check-in closed 5 minutes before you got there?
Once a cab driver picked me up at my house. He said “Where to, sir?”
I said “Midway Airport” which is 20 minutes away.
He said, “Where’s that?”
Two months later the same thing happened AGAIN. I had to give him directions to the airport.
Can you imagine a cab driver not knowing where the airport is?
If you take a Chicago cab to the suburbs, they charge you “Time and a Half.” The driver always has difficulty calculating what that actually comes out to.
In case you’re wondering, I hate taxi cabs. (Although the ones in London are delightful.)
But have you ever used Uber? Uber is the phone app that gets you a ride from Point A to Point B in major cities all over the world. Guys and gals who wanna make 20 bucks an hour and own a clean car can sign up and Uber pays them 95% of the fare.
You open the app, it pinpoints your location. You say where you want to go. It quotes you a fare and tells you exactly how long it will take for the nearest driver to reach you. You select whether you want a regular car, a taxi, a limo or SUV. It automatically charges your credit card and you rate the driver just like on Amazon.
It is SWEET. Last time I took Uber, the guy was driving a Lexus.
So now the cab companies are fighting back.
Are they replacing the 56 year old chain smoker with an app?
No.
Are they replacing their CB radios with technology from the current century?
No.
Are they replacing foul-smelling Crown Victorias from the Mesozoic era with new Toyota Priuses?
No.
They’re trying to outlaw Uber at City Hall. Seriously, in cities all over the world, the cab companies are fighting Uber and similar companies with lawyers.
Good luck with that strategy.
Cab companies, I have a prophecy for you. Lawyers or no lawyers, the prophecy is, you guys are going to be upside down with your legs sticking up in the air like a dead cockroach in about 2 years. Recess is over. No amount of bribes to corrupt politicians can save you.
Now there is a marketing lesson in all of this. Actually several. So listen up.
This is NOT a unique situation. Almost every industry on earth has some ancient practice that annoys EVERYONE but has somehow become entrenched as “just the way it is.” But there IS a simpler, more elegant, more straightforward, less pain-in-the-ass way to get things done.
But people who live INSIDE the industry every day take it for granted that it “has to” be this way.
It does not and it will not. Some industry disrupter will come and sweep out the old. The new regime almost never comes from the old guys. It’s usually (but not always) an outsider.
The easiest way to identify where this opportunity lies is to simply ask yourself how this conflicts with OTHER departments in customers’ lives that have already become so much easier.
Years ago FEDEX came along with overnight delivery. That was new. As soon as that happened, waiting “4-6 weeks” for mail order was suddenly out of step with the times. Now it had to be 4-6 days, or I’m not going to buy from you.
Today it’s headed for 4-6 hours, or even 4-6 minutes.
If you and I were having beers and a burger with some other marketing mavens, we could absolutely find an opportunity in YOUR industry that’s a lot like Uber vs. Yellow Cab Company. There is a good ol’ boys club and it’s time to break ‘em up.
The second thing I want you to notice is:
Industry disrupters – paradigm shifts – always have TWO ingredients:
1) SIMPLER. The whole process of doing business or using the widget or whatever has been simplified.
2) More ELEGANT. Because of the simplicity, you also get MORE of what you want, FASTER.
What SIMPLE and ELEGANT innovation would give your customers MORE of what they want FASTER?
A killer answer to that question will be more powerful than a million dollars of advertising.
And now I’m going to turn the question on myself. What age old tradition in marketing education needs to stop? What simple elegant innovation would enable Planet Perry to give you more of what you want faster?
I’m all ears. Comment below.
Perry Marshall
Photo: flickr/oatsy40
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
36 Comments on “Über: The Cab Companies Are Mad As Hornets”
Perry,
I owned a taxi business here in Cape May NJ (tourist town) for a little over 3 years, one vehicle with myself being only driver. I got into it on a whim with no previous experience. I was just attempting to make a little extra money. In small towns many of the taxi licenses are just sitting there at municipal hall for the taking. Many towns have not had a taxi in many years. Most of the time you pay in the 200 to 600 range for the license. They require proof of insurance, inspection of taxi and background check of driver(s). Even with not having to pay big money for a license (medallion) I can tell you there is no money to be made in that business and I have had a few.. Most barely scrape out living. Insurance is the biggest nut, average taxi will cost $7500 per year for 300,000 CSL. As a matter of fact 300,000 is highest level of insurance in US that I am aware of for taxi. I attempted to have what I considered an outdated system of regulation over hauled. I send over a year using New Jersey’s Open Public Records Act pulling taxi records that many municipalities didn’t want me to see. I spoke at all the municipal town meetings, the county meetings and went to my state senator in attempt to over haul the system. Senator wrote bill 2010 to do so but it never went anywhere. I agree the current way we do it is from 1920s. I have always assumed that medallion holders in big cities were biggest road blocks. In addition States, municipalities, insurance companies and lawyers have a vest interest in a broken taxi industry. Many of our day customers were DUI offenders. They tell me it cost 7,000 to 12,000 first offense, that doesn’t include insurance surcharges from insurance companies when you get drivers license back. Last I checked you would need $265,000 for medallion in Philadelphia, $195,000 in Atlantic City and $650,000 in NYC, this is to operate one taxi not a fleet.
By the way, in case you are not aware, in most of US a few people own majority of medallions, the vehicles and the dispatch system. They lease the cabs to the drivers (majority being foreigners) at rates that keep them living in their cabs just to make poverty wages. These drivers are self employed not employees. I think of them as modern day share croppers. If they are not going to abolish the system they need to reform it. I got out of taxi buzz 3 years ago but recently the issue surfaced again. US Coast Guard basic training base in Cape May came forward with allegations of abuse by some (not all) cabbies. Again I spoke up about need for reform and the vested interest the government has in keeping the broken system. Like talking to the wall.
Anyway I’m not even sure who you are and why I keep getting your emails, but I do read them. Maybe I liked you YouTube site?
Anyway I hope this info is helpful.
Barry Felice
PS If you need more information Google my name and the word taxicab and you can see the issues further.
Fascinating!
We have been encountering the same thing with traditional bookkeeping and accounting services for entrepreneurs! So many small business owners have relied on their friends advise to buy a product that they have to usually load on their PC, update regularly, troubleshoot via oversees tech support and learn accounting principals to be able to try and track their business finances.
We have partnered with an amazingly intuitive, internet based accounting product called Xero. We are collaborating with business owners and allowing them to focus on their business (80/20 at its finest) and use as much help as they want or as little as they need. Their choice!
We are actually finding so many efficiencies in this product that we are offering a ridiculously priced deal to scale in size as quickly as possible. We know that the desire for businesses to have affordable bookkeeping is out there, we just need to share.
If you know anyone that might benefit from this and looking for the life-hack solution to accounting / bookkeeping for small business, please share or let me know.
Well I am familiar with Uber in Los Angeles. They’re our competitor here, but their service does not affect my clint list at all.
#1
The 10 page sales letter has got to go ! Dan Kennedy is living in the stone age. He’s the worst at it. Page after page after page of hype.
#2
Bombarding the mailing list with emails. What gives these guys teh idea that I want 3 emails a day from them? Many times when they are promoting some affiliate program they will send the exact same email several times. That’s a good way to get me to hit the UNSUBSCRIBE button Andy Jenkins.
Suggestion is to allow up to 20 people a week
to pay $50 submit a marketing question, and
either Perry, Mendocha (or the Planet Perry
person of their choice to answer) by email.
This would enable folks to not have to spend
$2k to get an hour with Perry or other member,
yet would enable them to get answers to their
burning questions, and would also take very
little time from Perry etal to answer.
What age old tradition in marketing education needs to stop?
That’s simple.
Deceiving buyers in order to sell.
What simple elegant innovation(s) would enable Planet Perry to give you more of what you want faster?
You’re already doing them.
1. Demo’ing Every Day That… contrary to what many people have been led to believe… “Business” & “Marketing” are NOT inherently “Evil” words or practices.
2. Fostering the conversion of online, interactive communication from being overly formal &/or excessively reflexive… to… more natural & thoughtful & REAL… by means of that only, truly effective way that any of us has to make such change in our world–Doing IT Yourself.
God Bless Your Good Work.
Awesome post as always Perry and totally spot on. We’ve recently been asking the same questions to our members and regularly get feedback from our end users – what can we do differently to everyone else out there? What problems can we solve that aren’t being solved in similar businesses elsewhere? And we always ask our audience by surveying/polling them. It works a treat. Ask them what they want, then give it to them.
No-brainer Perry. Cabs in Chicago are so bad, I almost have to medicate in order to ride them. RelayRides.com is another player that’s got the cab companies peeing their pants. Disruptive business models in several sectors are very exciting to watch. I see another tech boom on the horizon (this time with proven, profitable disruptive models).
Perry,
I’d like a podcast feed that gives me all the audio that I am entitled to from my subscription, webinar audio and entries that replace the CDs that you sometimes send with the monthly newsletter.
At the moment I have to
1) go the website
2) login
3) go to the right page
4) download the file
5) open iTunes
6) import the file
7) change the “info” so it goes into the right playlist
8) plug in my iPhone
9) sync it and only
10) listen to it
Instead I’d like:
1) new audio automatically downloads to my iPhone via podcast subscription
2) listen to it
I’d save masses of time, wouldn’t miss anything of yours and get everything instantly.
You wouldn’t pay the international postage for the CDs you send.
Thanks,
Rob
I am looking into this exact thing. Thank you for your suggestion. I appreciate it!
Ok, I’ll bite.
You want my comments: I’ll never spend more than $25 with you ever again. Sorry. I fell for the pitch for LOPS. Was promised a copy of the video along with the transcript. I like to “own” the things I purchase…on my own system and in my own hot, little hands. I generally don’t buy from people who don’t have a physical product and since all the “gurus” have decided that customers like me don’t matter any more…I simply don’t buy from them.
As far as I can tell, I’m not suffering unduly.
The simple solution would have been to get Digimarc protection on your video. Instead, Mr. Born refused to answer my question during the webinar for the product and then later changed the terms of sale after you had already taken my money. The FTC-and I-call it “Bait-N-Switch.”
I could have solved your problem, but I don’t work for you and Mr. Born does. I shouldn’t have to tell him or you your job. What really pisses me off though is that I keep getting emails for LOPS constantly. So, I guess paying Infusionsoft, and Mr. Born and Growthink…and whomever all else….isn’t keeping you from filling your wanna-be customers inboxes with garbage.
And it causes customers like me-who really might want to work with you on something someday…to change our minds and to decide that we were crazy. Because, Mr. Marshall, I could never work with your team. Luckily, I found another solution to the offer I was going to send to you…and it’s cheaper, better and allows me to maintain quality control.
An assortment of “Fill in the blanks” sales letters and funnels.
Something else I pick up from this story is just how easy it is to leap ahead of competition in some markets. Cleanliness, basic technology and politeness. Implement these three and you are ahead of 99.9% of cab companies. That’s without any paradigm-busting at all.
Echoing previous commenters, I think a PDF summary of a webinar would be an easy sell as an add-on. In fact, I can imagine a lot of people wouldn’t even join live if they could get the information in a condensed form.
The only time that would not work would be something like your email writing series where you crafted those emails “live”. In that case it is instructive to hear the process as it unfolds live.
Keep up the great work!
Lots of marketers or consultants assume their value is in what they know. So they try to productize what they know and sell it. They set up ladders of ascension.
Then, when asked a question about a problem, instead of focusing on where and why the question is being asked, they prescribe a solution. They assume they should always be prescriptive experts. Then when clients stall or don’t implement, they blame the client. Obviously there is a market for this, even though many clients don’t succeed in the long run.
But the prescriptive model creates problems because the audience becomes dependent on the prescriber. It can attract people who are looking for quick fixes rather than serious solutions. It can prevent the consultant from learning what is holding prospects or students or clients back.
In lots of industries, especially in B2B, what the customer wants is “not about the product.” It is about the benefit that happens if the “product” is applied correctly; someone has to solve real life implementation problems. This is especially true in marketing (but in other field also). It is about doing the homework.
I’ve often thought the “reverse classroom” model would be a breakthrough consulting business. Sort of like Khan Academy where students watch the calculus video or read the material the night before (for low or no cost), and come into the classroom to implement homework together study group style, with the help of a coach.
It would mean setting up pools of people who are responsible for implementing, elevating them to the next level when they succeed. Consultants would be rewarded for developing their abilities to solve the problems and improve their results on their own (not for doing it for them). Students and clients found to be not implementing due to laziness are fired or held back. They have to earn their coach’s respect to keep working with them or advance.
If students don’t implement or progress, there can be reasons other than laziness. The material may not address their situation. It may not be clear enough. It may contain unwarranted assumptions. They may need more time. This is the ideal laboratory for figuring out how to improve the training / learning / coaching.
Students helping each other enjoy themselves, especially if the coach knows how to coach them. The best coaches/consultants are not prescriptive. Instead of answering questions directly, learn where the student/client is coming from, what is causing the blockage. They help guide the client’s thinking to ultimately solve their own challenges and problems. The consultant learns how to do this better and better over time.
Why couldn’t this be done as a model for a mastermind / channel / consulting business?
The goal would be to set up a pool where the cream rises based on success/performance. Students/participants pay more as their success increases, the coaches/consultants get paid more based on the success/performance of the participants. A great deal of this would be measurable.
There are many of us out here that do not have time to waste on excruciatingly looooong webinars thrown up at the lat minute, or with advance notice. We DO NOT NEED long intros about who you are and what you’ve done. Just GET TO THE POINT.
Do 10 minute to the point webinars.
This e-mail should be touching off a firestorm. Why? Because of the following:
Every ancient practice breeds inefficiencies. Those inefficiencies mean you need more people (say 10) to do the work of a few (say 2 – sounds like 80/20 don’t it?).
More people mean more bosses and bureaucracy. Bosses usually promoted due to the “Peter Principle.” These are usually the political ass kissers who do not contribute to the bottom line. But they spend their time building their little empires. And making life difficult for those with talent and ambition (read Ayn Rand – she nails this in spades!).
When you can make your company lean and mean, you don’t need those bosses and their trappings anymore. Things actually get done – in record time, with better quality, with fewer bodies.
That should be scaring them all right now. Perry has just announced that the emperor has no clothes. Time to swoop in and start cleaning up.
Well done.
Gerry
I second what Kevin said. Tired of watching a 20, 30, 45, 60 minute “webinars” without forward/rewind just to get to the pitch. Sometimes that hour costs me more in time than the entire product would.
To Perry I say that your cab example is unfortunately just one of too many.
Here, our Electric Power Company is stupid. They took my previous year annual consumption , added 25% more, and based on their estimate, gave me my next year plan (not a proposal but a firm plan). So that plan was to make me pay 40% over my real average consumption. So I called them to rectify the situation. I asked them what kind of future projection is that if their calculations are based on a single year. I said to the person answering my call that they can not make averages based on a sampling of one. The person said that that’s the way their system does it and that there is nothing she can do about it. So the more educated our society becomes, and the more our business management is basing their decisions on poor software, the more you will see Companies driving themselves into the ground. You see, there is no such thing as “Software Intelligence”. Software as business decision making is only based on mathematical formulas and algorithms.
You Cab Company example is a story of lack of adaptability to respond to real business needs. My example is a story of a Company who only cares about having paying customers.
All those Companies are dinosaurs because not changing is death. All we need now is a big meteorite.
To John Klein, I say that Peter Drucker also needs to adapt. Change is not risky. Change is the way of life. But life is risky. And the only way to live (more than survive) is to become super adaptable.
Personally, I dislike webinars and any other information delivery system which takes a disproportionate amount of time with verbal fluff; sales types in general are often too much in love with hearing themselves talk. When the thing is over, you reflect that the meat and potatoes could probably have been efficiently communicated in 15 minutes. Hence I always prefer printed matter, when well written, or efficient instructional video. Webinars often reminds me of the way some companies had eternal “meetings” that were incredibly time and energy wasters.
On the other hand, business people and companies who have the wisdom of the guy you talked about who spent the day thinking quietly while soaking and relaxing are rare as hen’s teeth. Most companies are too inhumanly frenetic, always trying to get people “excited” (I really just despise this mentality); they are burn-out factories.
Every elegant innovation starts with a simple question.
For the cab analogy, the question Uber answers is “Why can’t riding a cab be a pleasurable experience?”
For info-marketers, that question is sometimes “What’s your website?”
I am a marketing consultant and copywriter and I often find myself describing clients to colleagues and friends without a main company website to send them to.
One of my clients, Matt Lloyd, did a great job answering this question last year by building a clean, elegant website that summarizes his business, lists his suite of products, utilizes video, presents testimonials, etc.
http://www.myonlinebusinessempire.com
Most direct response info-marketers don’t have this because they might see it as a branding play, but in 2014 it’s essential to have a well-designed company website (it should also be mobile-optimized).
Now, this is not necessarily an industry disrupter, but it is a simple, elegant way to improve the customer experience. And by making this site mobile-optimized it would put marketing companies on the forefront of that trend (instead of looking outdated).
This site can also be monetized by selling a company’s existing products through a Products page and banner ads that drive to internal sales pages. New leads can be generated as well by offering a free email course in exchange for an opt-in, etc.
By the way, I answered the question “What’s your website” for myself last year.
The answer: http://www.conversionconsultingllc.com
(My site is geared towards generating leads, not just summarizing my company. Hope it’s Ok to post that here.)
Heads up Perry, there is a Tesla on Uber somewhere in the city. Had a few friends take it to Evanston last week. I am sure you would love to see that one as well.
In Los Angeles if a Uber driver isn’t there to pick you up in 10 minutes… your ride is free. How’s that for a USP?
Perry,
Make your webinars virtual classroom. Howard of Adwords for Dummy had done it.
Perry:
I agree with Mukesh. It’s the one thing I think about often, when mulling over helpful changes.
Abandon tele-seminars, and use the virtual classroom where you have full control. Much less wasted time.
Also, break into the p2p market for yourself, too. Get courses set up on Udemy, and offer to broader audience for far less cost to consumer.
Startups operate on whatever cash they might have available at the moment, so people like me would be able to participate. I cannot afford the fees for your current service, and feel it is for an elite few with deep pockets, and a desire for a club membership- pride based, rather than value for my business.
The new market is p2p, environmentally conscious, in a precarious economy.
Linda
“What age old tradition in marketing education needs to stop?”
Over-promising and under-delivering. Seriously. It’s gotten so bad, that I’ve seen it by accident from some of the major-league players. Then there’s The Warrior Forum. That whole site should be tarred and feathered.
But, Perry, I’ve even experienced this on a recommendation from you. One Jack Born. Survey Funnel. That product never actually worked right, and apparently the company is now sold to someone else (or so the tech support from India tells me). And, when I say it doesn’t work right, I don’t mean it doesn’t work like I’d want it too.
It flat-out doesn’t work. As in, every update breaks itself, you can’t create the surveys using the features they advertise in the plugin, and the boys in the back room admit that it’s not working. This is ver. 4+. You’d think they’d have ironed that shit out by now. But, of course, the money on that project has been raked in and spent by now.
What’s more frustrating is that it’s a cool concept, and the majority of autoresponder companies simply will not implement it.
I even talked to one of them and their response was “yeah, we got a lot of requests for something like that, but we aren’t doing it anytime soon.” HELLO!??! McFly!!! Really? That’s a massive hole waiting to be capitalized on – advanced list segmentation before the person even hits your list. A whopping 2 companies actually offer a WP solution for this (that I’ve seen).
One of them is Survey Funnel. But, the solution is so poorly implemented and the customer service feels like you’re in some kind of Dante-inspired technological hell. I feel like I could quit my career, gather up my savings, provide an Apple-like solution, and then make a fortune. I’m actually looking around the marketing room dumbfounded as to why stuff like this isn’t more popular. Hello Bar? Everyone’s got that shit. Relevancy? What’s that?
So, I reiterate, marketing gurus need to get their head out of their ass, stop whining about how hard it is to sell info and software products, and actually create something that works BETTER than advertised. Marketers have gotten really good at lip service. They know the hot buttons. They tell marketing students that they need to “up their game” and “deliver on promises.” Meanwhile, the gurus themselves are slouching.
In fact, I’ve experienced a horrendous situation where I purchased a product from a marketing guru who shall remain nameless, and before I got the product, I was being pitched another product. Popups, cross-sells, sales letters before delivery of the first product. Maybe all these things look good on a spreadsheet, but test after test by Jakob Nielson shows that users hate that stuff. Maybe there’s a reason why 3 percent response is still considered “stellar” in marketing and why the industry, as a whole, isn’t getting 50 percent or better.
Most of the time, it’s like they aren’t talking with the R&D department about what’s actually possible. Truth in advertising has become an oxymoron. Some of the best products out there these days have just very average advertising:
Saltworks – that company sells one of the most boring products ever – SALT. But, have you ever done business with them? It’s like their customer service people were sent from heaven, and they actually deliver a product that’s lightyears ahead of what their advertising suggests it is. It’s like reverse false advertising.
Marketers need to take cues from companies like Backblaze, instead of other marketing gurus who never learned the cardinal rule that you can sheer a sheep many times, but you can only skin him once.
Peace out.
Thanks for your comments. I will pass them along to Jack.
Wow, sorry you’ve had such bad taxi experiences. I’ve not used, but have heard some scary stories about unethical Uber drivers though. If you’re ever in Arlington/northern Virginia area, I highly recommend the technology embracing Red Top Cab company. They provide fantastic service every time!
Hi Perry,
I’ve heard of a similar company called Red Cap, except their unique twist is that the drivers drive YOUR car, which I think is pretty cool.
Haven’t vetted it out yet, but seems promising.
As far as changes goes, I think its awesome that you’re always looking for feedback from your constituents.
I hear more and more of the lifestyle blogger, new age type folks going more transparent.
They seem to give away their content and only ask for the “opt-In” when enticing you with some sort of free course…otherwise they seem to just promote their blog posts and their social communities…another form of community and list building I suppose.
I wonder whether or not that’s the right route for me.
When deciding how to package your interivew I hear folks say to put it out there no opt in, and of course contrarians or traditionalists give me different advice.
Not sure whats right, but I do believe a key ingredient is consistent hustling for myself….I dunno.
P.S. Its the Fiverr guy that interviewed you.
Hi Carlos, great to hear from ya.
Perry you got me real excited as I have two – both in tennis. One is Kill or Be Killed which is a tie break competition for all those in this time short, want to cram as much in society. The other is Gladiator tennis and training which uses YOUR 20/80 to teach people how to WIN rather than play better. No-one does the former? Excited? what? Carpe diem!
Now for Perry You do a great job of identifying me vs no need for all the gurus out there just let Mohamed come to the mountain of planet perry.
BUT what is the 20/80 of using technology to identify, attract, convert customers to that precious list. Who can you affiliate with to bring this to us?
we have no time to do the front end stuff, the strategy, the connect with the customer, to invent new products and and AND deliver on the digital promise? Cant learn everything.
I have a “pain-in-the-ass” aspect of your business Perry … after I devour and test your great ideas, for the winners I’m left with, “Okay, how do I turn this over to someone else?”
I have 17 full time employees and yet, I still manage my own adwords, I still drive most of the ideas for copy (I have managed to find a couple of very talented writers to mold those ideas into something worth publishing) … but overall, at this point in my business I find it much more appealing to read your stuff and then have someone else test it and implement it.
I submit that if you could find a reliable way to turn that corner it would 10X your business this year while providing a SIMPLER & more ELEGANT solution for the super fast moving businesses that follow you.
-Joe Smith
Joe,
I am working on a project that should really help with this. I hear you loud and clear!
Perry
Joe: It sounds like you need a new team mate- evolve a current employee and/or hire their replacement at ground level. Mentor them through the exact process you follow, until you trust and can let go, as you must have done with your current 17 (or a small handful of them).
It seems you simply need to break that barrier to grow.
Linda
If someone wants to buy a fraction of an hour of Perry or another high level guys time (like mendocha) here’s what I propose:
As many as 20 people a week can pay 50 bucks to email a question to Perry or the person they want and have it answered in detail. No phone time just 1 answer by email. 50 bucks. Limit 20 people a week.
On my office wall is this slogan, which fits perfectly the taxicab situation:
“Change is risky. . .
. . . Not to change is risker.”
Peter Drucker