The Tactical Triangle: A New Way to Think about Marketing

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  Most marketers think that there are only two aspects of marketing: Traffic and conversion. But there’s a third that most marketers forget. Economics. In this video, Perry Marshall reveals the Tactical Triangle–a new, more complete and far more strategic and “fractal” way of thinking about your marketing.

“Peel & Stick”: How to Become #1 in a Growing Market

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  Perry Marshall describes a principle he learned back in the early days of Google ads–a simple method for improving clickthrough rates that he nicknamed “Peel & Stick.” As it turns out, this method ties in directly with the Star Principle, a concept taught by Richard Koch. Hidden inside Peel & Stick is the principle for how you become the … Read More

Saving the World with Audie Cashion

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Download the transcript of the interview (PDF)   I just did a rock-em-sock-em interview with Audie Cashion of World Peace Center. We dug into… The business secrets of blue-green algae Why you gotta pay attention to the pendulum swings in culture The germ of the idea of equality…and what it means in an unequal 80/20 world Why you must find … Read More

Diary of a Professional Learner + MAJOR announcement

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When I was in Amway, 21 years old, trying as hard as humanly possible to become the next Diamond MLM superstar sensation, I’m pretty sure the hundreds of people who said “NO” (my friends and my parent’s friends) said no because they could tell I was cut out for way bigger stuff than that. Pink Koolaid notwithstanding, that was a … Read More

Evolutionary Strategies of Mother Nature

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Perry Marshall at Notre Dame “Evolve Your Business by Stealing Innovations from the Greatest Source” NOTE: If you want to skip the backstory right to the biology business lesson, that starts at the 18:00 minute mark.   In business, just like in nature, tiny incremental improvements are not enough. If your business strategy is tweaking, optimizing, and kaizen continuous improvement, … Read More

Perry on

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Some time ago, I was a guest on GodTV’s God @ Work television show, hosted by Rich Marshall (no relation). The show highlights how God is at work in people’s lives around the world. On my episode, I explored the power of God at work in MY business. (Trust me, you can’t make this stuff up.) Click here to watch … Read More

30-Minute MBA in Persuasion & Articulation

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The video below is something you MUST watch, from beginning to end. 30 minutes. This video all by itself is a mini-MBA in the highest art of marketing. It represents the finest of how Social Media *should* be used – to inform, question, reveal, positively provoke, and educate. It stands in stark contrast to what Social Media is *usually* used … Read More