Perry Marshall continues his deep dive into the Tactical Triangle and reveals a key strategy every marketer needs to understand. Simplify. As Richard Koch has shown, Simplify is THE strategy used by Apple, Google, Uber and others to not only dominate their industries…but completely transform them.
Most marketers think that there are only two aspects of marketing: Traffic and conversion. But there’s a third that most marketers forget. Economics. In this video, Perry Marshall reveals the Tactical Triangle–a new, more complete and far more strategic and “fractal” way of thinking about your marketing.
Perry Marshall describes a principle he learned back in the early days of Google ads–a simple method for improving clickthrough rates that he nicknamed “Peel & Stick.” As it turns out, this method ties in directly with the Star Principle, a concept taught by Richard Koch. Hidden inside Peel & Stick is the principle for how you become the … Read More
The familiar old bell curve is the wrong curve to be paying attention to in business. There’s a different curve that gives you a far more powerful way to look at the world. It’s the 80/20 Curve. Perry Marshall illustrates this and shows why almost everything meaningful that you can measure in business is actually on the 80/20 … Read More
Download the transcript of the interview (PDF) I just did a rock-em-sock-em interview with Audie Cashion of World Peace Center. We dug into… The business secrets of blue-green algae Why you gotta pay attention to the pendulum swings in culture The germ of the idea of equality…and what it means in an unequal 80/20 world Why you must find … Read More
When I was in Amway, 21 years old, trying as hard as humanly possible to become the next Diamond MLM superstar sensation, I’m pretty sure the hundreds of people who said “NO” (my friends and my parent’s friends) said no because they could tell I was cut out for way bigger stuff than that. Pink Koolaid notwithstanding, that was a … Read More
Perry Marshall at Notre Dame “Evolve Your Business by Stealing Innovations from the Greatest Source” NOTE: If you want to skip the backstory right to the biology business lesson, that starts at the 18:00 minute mark. In business, just like in nature, tiny incremental improvements are not enough. If your business strategy is tweaking, optimizing, and kaizen continuous improvement, … Read More
Some time ago, I was a guest on GodTV’s God @ Work television show, hosted by Rich Marshall (no relation). The show highlights how God is at work in people’s lives around the world. On my episode, I explored the power of God at work in MY business. (Trust me, you can’t make this stuff up.) Click here to watch … Read More
Every time anything gets sold to anyone, here’s what’s going on…
The video below is something you MUST watch, from beginning to end. 30 minutes. This video all by itself is a mini-MBA in the highest art of marketing. It represents the finest of how Social Media *should* be used – to inform, question, reveal, positively provoke, and educate. It stands in stark contrast to what Social Media is *usually* used … Read More