Scott Schang, Bob Regnerus and I recently explored the mind-expanding potential of AI and how it can liberate human creativity in ways we haven’t seen in centuries. Yes, AI will handle many of the routine tasks that currently monopolize our time and mental bandwidth. But by delegating the tedious but necessary workload to AI assistants, we can reclaim our … Read More
Will AI create massive unemployment?
The job AI is about to take away from you? You never liked it anyway. Computers don’t eliminate jobs. They create jobs. New industries and professions. How many people work in the IT industry? How many people telecommute? The well of human desires is bottomless. As soon as you had all the world’s music for $10 a month, you wanted … Read More
A voice of AI reason from an industry insider (Watch this video now)
Register for the Definitive AI Seminar As with any hot button issue, AI has its extreme pessimists and its extreme optimists. Doomsayers and wide-eyed Utopianists. The truth? As always, it will be somewhere in the middle. Which is why you need to be VERY careful about WHO you listen to right now. Most people who invest heavily in AI right … Read More
10 Sober Thoughts on AI and Marketing
I’ve been going to go deep on the future of AI, in preparation for my April 16-18 Definitive AI Seminar in Chicago (in-person & live stream registration now available). There’s a lot of intoxicated doomsaying and blathering about AI out there. But my take on AI and marketing is unique, sober, optimistic and principled…and you need to hear it. To … Read More
AI Powered Customer Service
Finn Peacock, founder of SolarQuotes.com.au built an automated AI chatbot that answers sophisticated questions about solar power. He’s built this on their own private knowledge engine, which makes a very clever “moat” around his business castle, and prevents competitors from encroaching. Listen to this 15 minute discussion about Finn’s AI implementation: Register for the Definitive AI Seminar I’d love to … Read More
The Truth Will Set You Free – Perry Marshall’s candid childhood history
NOTE: You can read a printed version of this story at https://tinyurl.com/cutaveinandbleed. Whatever you did to compensate for your childhood traumas became your superpower – which means that even the most horrible circumstances DID come with a gift: Hear Perry’s interview with Brian Robinson on the Real Faith Stories Podcast.
Urgent: Will you avoid Google’s (and Yahoo’s) email slap?
We’re on the brink of another Google (and Yahoo) Slap . This time it’s about email delivery. ** If email plays any role in your marketing strategy, you need to pay attention. ** Google and Yahoo have announced new email authentication requirements, effective February 1, 2024. The consequences of not complying are severe. If your emails aren’t properly authenticated by … Read More
Ethical Marketing Practices: Respecting Your Customers
About ten years ago, at a mastermind meeting I was hosting, a “mercenary” marketer was in the hot seat. He was selling something to the elder market…senior citizens. And he was frustrated that the sheep weren’t doing what he wanted them to do. “Why is it so hard to sell to these geezers?” “What’s the matter with these stupid people?” … Read More
80/20 Espresso Machine Calculator
The Espresso Machine principle from 80/20 Sales & Marketing says for every 1000 people who buy a $5 latte, one will spend $2700 on a gleaming stainless steel espresso machine. This isn’t just a nifty theory, it’s a law of economics. It’s also fractal – a pattern within a pattern within a pattern! This creates the magical compound interest of … Read More
The Transformative Power of Detox and Decluttering
A few years ago, my friend Paul was struggling significantly. His life was in turmoil: constant arguments with his girlfriend, losing his job over a minor issue, and feeling stagnant in his mid-30s. With nowhere else to turn, he found himself crashing at John’s place. This was in late December 2016. Around that time, Paul heard about “Dry-uary,” a practice … Read More