David Szetela on Google's Display Network

PerryMarketing Blog2 Comments

In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.

Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.

The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.

Let me explain what I mean. On display, you can target based on:

My First Heckler

PerryMarketing Blog8 Comments

At the Sunday morning of my first-ever seminar in 2006, I gave an optional spiritual talk. (I’ve made a practice of this since. I’ve found lot of people appreciate these talks.)

The day before, I told everyone…

The 2 Year Business Startup Shortcut: LIVE Chicago Saturday August 4

PerryMarketing Blog

On Saturday August 4 at Dream Chicago I’m giving a 3 hour mini-seminar. It’s a talk I’ve never had a chance to give before: “What I really want say to my artist and technician friends who dream of starting a business.”

It’s an advanced seminar for beginners. AKA “How to bypass your first 2 years of pain, suffering and misery in a startup.”

It is going to be extra unusual because….

Last Christmas, I came home from China with a new kid.

PerryMarketing Blog23 Comments

The day we left for China, our neighbor snapped a picture of us all eating breakfast. I titled it “Our last meal as a family of six.” Kinda weird, knowing you’re gonna leave and come home with an extra kid, huh?

From the day we arrived from China to the beginning of the New Year was a very strange, surreal time.

Sometimes, business success is about bigger things than business.

PerryMarketing Blog5 Comments

Thanks to what I’ve learned from you and Perry, we’ve been able to do just that. Our first stop this summer was Boston, where he was able to get scoped by one of the world’s leading pediatric gastroenterologists, and now we’re down in Florida doing IV treatments at a cost of more than $1K per week.
Even if we had health insurance in this country (which we don’t), they deny coverage for these sorts of treatments as a matter of course. All told, the cost of this trip is likely to exceed $20K.

Daniel Park’s $25,000 Consulting Discovery

PerryMarketing Blog6 Comments

In our Consulting Accelerator course we include a 10X Return on Investment stipulation – if you do and document the steps we outline and don’t earn 10X your money, you get it back.

Daniel Park earned 10X his money back the first week, and this interview opens with a HILARIOUS story. Whatever you do, be sure and listen to the first minute of this:

"Eddie would go."

PerryMarketing Blog1 Comment

Long-time Mastermind Club members Joey and Jamie Bridges came to my Autoresponder Seminar, the forerunner of our current Autoresponder Boot Camp. He sent me a note the other day that said, “Attached is an e-mail we wouldn’t have written years ago. Thanks to you and your teachings we did and every day someone on our list reads this e-mail.”

Subject: eddie would go