I always get a chuckle from that story of the two hikers in the woods being chased by the bear. One says to the other, while tying his tennis shoes: “I don’t have to outrun the bear. I just have to outrun YOU.” Every time someone asks me what I think about the economy, I mention that story. “You and … Read More
Google's record-breaking 4th quarter 2008: What it means for you
On December 22 I predicted that Google would have a record fourth quarter and yesterday they confirmed it. $5.7 billion in sales, growth is still a respectable 18% per year. As recession victims go, they’re standing proud and tall. Related news articles further explain that Google’s profit margins have narrowed, they’re dumping loser products, and they’re cutting the fat wherever … Read More
The turbo marketing weapon that almost everyone overlooks
The marketing tool that is most overlooked in relation to its tremendous POWER is surveys. Even a simple 3-question survey with the correct questions – if you know how to prioritize the answers you get back – can reduce the risk of your entire business venture by 85%. I’m not exaggerating. Some of my opt-in forms add just ONE question … Read More
Pinchos & Rum in Old San Juan, ADD is a Crock, and $250,000 for Lunch
Clifford is from the Internet. You can tell by his thick Internet accent.
It’s the first warm, humid night of La Fiesta de la Calle San Sebastian and we’re leaning on the wall of Old San Juan, Puerto Rico…
1) A million distractions 2) Six essentials 3) a big HEADS UP
Doesn’t it seem like the gap between what you “should be doing,” and what you can actually do, grows wider by the day? (Not to mention the gap between what you’re attempting to do right now and what you can actually finish….) If you find yourself feeling discouraged, it’s not hard to understand why… Stick with me because in 1 … Read More
Grooving in the Ãœber-Productive Zone
“I set up an office in the men’s room – in the handicapped stall with a desk inside with a computer on it. When I need to really get stuff done I go down there, put on my shotgun-shooting earmuffs and block out all the other sounds of the men’s room. And get tons of work accomplished.â€
The Safe Harbor of a Niche Business
I’m at the first day of our Roundtable Meeting in Puerto Rico this morning, and the subject of the economy came up, as it always does. One member, Clifford, runs a very niche business that sells a personal development tools and training to a very specific audience. He says, “During October and November when the stock market was plunging into … Read More
Words that Matter, and Black English
So what is the real truth? Very simply:
Your future is decided by educated white people in positions of power who determine whether to give you jobs, or not, or accept you into certain schools, or not, based on whether you ‘sound’ educated and white, like them, or not.
Work: It ain't a 4-Letter Word
Anybody who’s in any kind of business remotely similar to mine has been taught that W-O-R-K is a four letter word. That you have to make it all sound as easy and simple and effortless as you possibly can, in order to sell anything. Well sure from a copywriting perspective that’s sensible enough. The more effortless you can make something … Read More
Strategies from my original B2B mentor, John Fox: Wednesday, 1pm CST
If you’re a business that sells to other businesses (B2B); or if your business combines online with face-to-face or phone selling; if you’ve been feeling the economic slowdown since October and deals are stalled…. I invite you to a live teleseminar with John Fox, 1pm CST Wednesday January 7: