I’m at home on a Sunday afternoon and Nick calls me on the phone. Slowly as the conversation develops, he starts grinding me down, twisting the screws tight on me, slowly and methodically bashing my head in.
The Death of a Father – The Release of a Son
Today I want to share touching note that I received from Ken Heikkila, a musician turned info publisher and entrepreneur. For years Ken had worked dumb jobs having given up hope on making a living as a classical guitarist. Then he discovered that on the Internet he could capture an audience and not only teach his skills to others, but … Read More
Personal AdWords Coaching starts Tuesday February 3
Twice a year Bryan and I offer our personal AdWords coaching “Bobsled Run” which is a high-speed 12-week intensive that accelerates your sales and puts your feet on solid ground. The next session is by application only and starts this Tuesday: http://BobsledRun.com/ Our Fall 2008 session (the one where the US economy jacknifed right in the middle of it) produced … Read More
Google is cracking down on multiple industries they have deemed "Illegitimate." This guy isn't the only one BTW…
Below is a comment I got on the blog today. It’s from Scott Phares, who is being told that Google considers the industry he’s in to be illegitimate. He’s not the first, believe me. Nor will he be the last. He’s in MLM. Those of you who know me know I’m no big fan of MLM. But that is totally … Read More
Google's New Rules + a Zero to $8 Million Adwords story: Free MP3
Google is tightening the screws on advertisers – again. One of the most effective methods for increasing your CTR and lowering your cost per acquisition is under fire. Download this MP3 for a teleseminar that tells you what to do about it: perrymarshall_adwords_changes_feb09.mp3 (I hope you’ve come to expect this. The race goes to the swift. And as with ALL … Read More
Google tightens the screws – again
Google is ratcheting down on advertisers once more. A heads up, a rant, and the perspective from Planet Perry:
Google Kills the Newspapers, PPC's Best Kept Secret? and the Broad Match Curse
Newspapers everywhere are in agony. Big time. My local daily just announced huge layoffs. Even our good friend the Publicity Hound Joan Stewart, a former newspaper editor herself, has long since pushed her fellow hounds to get ahead of the changing trends and go seeking publicity not just in the (declining) newspaper and print media world, but in booming social … Read More
Your Ten Thousand Hours: The #1 Strategy of your career
My wife is reading Malcolm Gladwell’s new book “Outliers” and she loves it. The theme is: What makes a “genius” like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to a world debut.
Content Czar Update: The Finalists!
Most people think Web 2.0 is about “The Conversation.” Nope. It’s really about harnessing talent. Six weeks ago I started taking applications for a Content Czar. Someone who would help me take 1000 pages of raw, unpublished or under-utilized content, hours of audios and videos, and turn it all into products; assist with product strategy and promotion. I charged a … Read More
How will you approach this economy?
I always get a chuckle from that story of the two hikers in the woods being chased by the bear. One says to the other, while tying his tennis shoes: “I don’t have to outrun the bear. I just have to outrun YOU.” Every time someone asks me what I think about the economy, I mention that story. “You and … Read More