Google just added demographic filters to the Display Network. For many advertisers has the potential to improve your CONVERSION RATES by 10% to 30%.
David Szetela on Google's Display Network
In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.
Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.
The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.
Let me explain what I mean. On display, you can target based on:
New Google Stupidity Tax: "Flaccid Exact Match"
Google has added another form of stupidity tax to AdWords. You can opt out of this stupid tax, and it is very important that you know what to do and why. If you’re paying close attention, this will work to your advantage. (As with all Google stupidity taxes.)
You really need to pay attention to this.
Why Facebook advertisers are cagey
Some people are absolutely raking it in with Facebook ads but many are keeping quiet about it. I’ve got a friend named Bill who turned $12,000 of ad spend into $48,000 in 2 months. Another guy from Central America told me he’s turned $1,000 into $200,000. “Mister R” converted $10,000 of ads into $200,000 of business in one year.
Results from Facebook ads in 1 day
Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:
“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)
Scott Fox interviews Perry Marshall
Scott Fox, author of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, interviewed me about Pay Per Click. We had a wide-ranging conversation about….
"Squeeze" Pages & the Case for Conversion Optimizer
If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…