In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.
Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.
The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.
Let me explain what I mean. On display, you can target based on:
Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:
“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)
If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…
