There’s a vast initiation ritual, akin to fraternity hazing, in which entrepreneur wannabe’s are stripped of their wallets and ID’s and forced to drink pints of vodka while spinning on merry-go-rounds. They’re fed sandwiches made of spam and fantasy lunch meat, and stripped of their self-respect and self-confidence one dollar at a time, before finally being released to re-learn everything they thought they knew in the school of hard knocks.
The name of this ritual is “Business Opportunity.” Marketing insiders refer to it as “Bizop.” A multi-billion dollar industry.
Perpetrators of this scheme rationalize it this way: “Somebody’s going to separate all those cattle from their money, it might as well be me.”
(I’ve heard all kinds of variations of exactly that.)
Citizens of Planet Perry, almost to a person, are folks who’ve somehow managed to survive all this with their sanity and marriages intact, and who are finally ready to learn how business REALLY works.
Did you know that in copywriting, “WORK” is a four letter word? “LEARN” is a four-letter too. I probably shouldn’t have used it.
The word “learn” is only appealing to people who’ve finished drinking the pink koolaid, vomited up the poison, recovered from their near-death experience, mopped the puke off floor and decided there’s still got to be a way to make a business successful. They’re now prepared to find out what it is.
People who are NOT ready for a real business are enamored with words like these:
just follow the system
4-hour work week
People who’ve made the switch are much more interested in words like these:
When you’re finally sick and tired of blowing $2000 on courses that are purported to spit $100 bills onto your living room floor like a magic ATM machine, “with just a few simple steps” . . .
. . . when you accept that work is a joy and a calling and not something to be avoided . . .
That’s when the real discovery starts.
My “Four hour work week” reference isn’t a dig at Tim Ferris, by the way. Tim works 100 hours a week :^> Leading by example, I tell ya. The title of the book simply reflects the fantasy that book buyers prefer to buy into.
To all those who’ve made the switch and are still in the game, welcome. This is where the adventure begins.
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