Karl Marx is famous for saying, “Religion is the Opium of the people.”
Ten years ago I took a trip to Brazil and a guy took me on a tour of the slums, the “favellas” of Sao Paulo.
The favellas were miles upon miles of shanty towns and lowly concrete homes built on the sides of hills. Infested with gangs, drugs, prostitution and violence.
Every single person we met in the favellas had a color TV. Even the people who made $60 per month and had no job. Even the poorest of the poor watch TV.
Which is interesting because TV obviously shows people things they want. But what is not so obvious is that it teaches them nothing-
– absolutely nothing –
about how to get it. Which leads me to my observation:
RELIGION IS NOT THE OPIATE OF THE PEOPLE.
In Sao Paulo, most of the people who were ‘wide awake’ were the religious ones. Like Paulo, the guy who took us to the favellas. He was helping the poor kids who lived there. The ones who were sleepwalking were the ones watching soap operas every afternoon.
Laura and I have friends at both ends of an extremely wide economic, social and political spectrum. We now have friends who make less than $100 per month and we have friends who make $100,000 per month.
And generally speaking, the prosperous ones are ones who generally DON’T watch TV.
Personally I have probably watched a grand total of six hours of network television in the last six months. I don’t think I’m missing much.
Also – have you ever noticed that TV shows never show people watching TV? And those actors and actresses are making a lot of money. Hmmmâ… Do you think there could be correlation?
MAJOR ACTION POINT:
I would like to make a request of you.
The request is:
If your TV is in the center of your living area in your house, unplug it and move it upstairs. Or move it to the basement. Or some place where a person has to deliberately GO THERE in order to watch it.
Never let a TV be the default influence in your living space. If you do, you’re just a piece of flotsam and jetsam floating along on the surface of a sick society.
If you comply with this request, it may earn you an extra $100,000 or $1,000,000 in your lifetime.
It may also prevent the nonstop gush of filth and nonsense from pouring into your living room on a daily basis.
One last thing about TV:
When you do watch TV, picture yourself as being somehow “above” it.
Don’t get hypnotized. Stay wide awake. Critique it. Observe it. Pay attention to what the TV producers are doing to you. How they’re manipulating you. How the people on the TV shows are using the medium.
That’s what Marketing Maniacs do.
There are marketing lessons all around you, 24/7/365. Only those who are wide awake learn those lessons. Everyone else is just manipulated by them.
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