My 13 year old son has a t-shirt that says,
“I Don’t Have A.D.D., I just… Hey look! A squirrel!”
The #1 productivity enemy of online marketers is:
Ever stumble on a distraction…. which led you to another distraction…. which led to yet another? Pretty soon you committed the sins of a thousand distractions.
If ever a world was custom designed to carry you off course willy nilly, get you gleefully lost and living in a happy timeless stupor, it’s the Internet. Enemy #1. If 2011 fell short of your expectations, distractionitis was probably the top culprit.
Most of us make our livings by distracting people. So, ahem, it’s not like we get to condemn anyone for getting distracted :^>
Still, if you want to earn mucho dinero as a marketer, you MUST master this. You gotta be able to distract without getting distracted yourself. The IM version of “buy low, sell high.”
I’m as susceptible as anyone else. My short attention span is one of the things that makes me a good writer. Always tossing in something unexpected. Mixes things up.
Because I know I am my own worst enemy, I’ve built all kinds of systems and habits that keep me productive and prolific.
In early January I’m doing a very unusual training program where I share the tools and systems that allow me to get so much done, given my passion for distraction. It’s called 80/20 Productivity Express:
I’ve priced this affordably, on purpose. So that even if you make ONE tiny change to your daily routine, the course will easily pay for itself 10X over.
P.S.: It’s not like you have to never get distracted again. You don’t have to be perfect. I just want to protect that 2-3 hours of honest productivity each day from the wolves. Is that too much to ask?
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