Share This Post
About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
6 Comments on “Why Star Principle is the Most Important of All Business Strategies”
Please can you contact me I am a mature 2 nd year student currently studying Ba hons degree in event management at Buxton university England . One of our modules is Business operation management I would be most grateful of any advice re putting a business plan together as this is my next assignment.
Regards nicola
If you open a support ticket my staff will send you a free copy of our 9.95 star principle report.
Hey Perry, great stuff as usual. I too am a guy that gets fired up by principle based teaching over method based teaching. Methods are many, principles are few, methods always change, but principles never do.
Anyhow, on point #3, about finding a new angle where you can be #1 if #1 already has a kung fu grip on it by someone else, would that be what you’d call a “blue ocean”?
There’s a book about that I recently heard Rich Schefren talk about. It’s called Blue Ocean Strategy I think…Basically in most markets what you have is blood in the water from fierce competition. Creating a blue ocean I think is what you’re talking about…Finding a new space where there is no clear #1 and establishing yourself.
Finding something that’s never been done is a task most people shy away from because after all, “let’s not re-invent the wheel…Go into a big market and get a small piece…etc, etc…”
But I think the examples you gave of using cross over concepts makes being #1 in a “new” space a lot easier than most people think.
It may be a smaller ocean…but at least the water won’t be filled with blood…Yes?
Hey Perry – thanks for this. It took 12 minutes or so to get to the good stuff and I almost closed it but I’m glad I didn’t – great info! :)
Some excellent points here, but it’s a shame you chose to quote Hahnemann, whose theories have long been debunked.
Perhaps a better analogy for the point you were trying to illustrate would be the concept of “Minimum Effective Dose”. A certain dose of a substance is required to have an effect – beyond that dose, the effect is not necessarily increased or improved. For example, eating some carrots is extremely healthy… but it’s actually possible to overdose on carrots!
(https://en.wikipedia.org/wiki/Carotenosis)
Perry, just wanted to do a quick shout out to thank you for putting together your great videos. I read “most” your emails but love your videos. Keep ’em coming!
PF