Facts about Drug Dealing for Fun and Profit … or Not

Perry8020, Marketing BlogLeave a Comment

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image006Have you heard of Tim Ferris’ book The Four-Hour Work Week? The original title was Drug Dealing for Fun and Profit, a tongue-in-cheek name for what was essentially a book about outsourcing. His book publisher said, “No way, Jose, we’re not using that title.” I bet he thought it would make for poor brand marketing.

They bickered back and forth about titles. Finally, Tim went to the court of last resort—real-world testing on real people. He posted book titles as Google ads, and the phrase “Four-Hour Work Week” magically spiked the response. He renamed his book and organized it around that concept. It became a New York Times bestseller because of the brand marketing approach used for the title.

"So many options for growing my business, but what should I do NOW?" Tell me your most pressing business problems and I'll show you your BEST next step.

Later, his bestsellers The Four-Hour Body and The Four-Hour Chef came, and now he’s the maestro of a hit series of books and much more. Thanks to the initial brand marketing of his first book.

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

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