Archimedes said, “Give me a lever and a place to stand and I will move the world.”
With AdWords, you have a lever.
With a great product and USP, you have a place to stand.
Just know that 80 percent of your levers will get you nowhere, and 20 percent will make you rich.
Here are some tips on how to use 80/20 to your advantage:
Flip your daily to-do list.
You wake up and list the 10 things you need to do today. You can be almost dead certain that one item is worth 10 times more than the rest.
Our natural human tendency is to put that specific task off until later, diverting into mundane tasks like Facebook. We humans invent devilishly clever reasons not to get that one thing done. Check your gut and do it—now. (Or at least after you finish reading this article.)
If you’re all-consumed with $10-per-hour busy work, you have no time to stop and ask yourself, “What salvo should I launch next week that will double sales next year?” If that question makes you squirm, good. The more disconcerting, the better. It challenges the status quo.
Whatever gives you that queasy, familiar feeling of asking for a big check, that plan probably belongs at the top of the stack.
Make constructive use of the time you liberate.
I urge business owners and entrepreneurs to hire house cleaners and personal assistants to free themselves from mundane activities. What do you do with the extra two hours a day you free up? You could fritter it away—or go nuclear on your business strategy.
Perfectionism is the root of all evil.
Most of us soothe our anxieties and stay mediocre by perfecting things that don’t need to be perfect. You spend 15 minutes editing that email before you press send. You clean out your car twice a week.
Most procrastination isn’t doing nothing; it’s doing what’s comfortable and mediocre.
Put “do nothing” on your to-do list.
I’m a huge advocate of the Sabbath—taking Saturdays or Sundays off. Instead of wasting time on busy work, such as checking email, everyone should create space where they pray or meditate, or simply do nothing.
Your best business ideas will come when you’re not working. When you’re having fun doing what you enjoy doing, whether it’s reading novels or tossing a baseball with your kids, that feeds your creativity.
I learned this the hard way. I spent years with the pedal to the metal, working seven days a week. It got me nowhere because I was not doing what I needed to do most.
Choose the thing that makes you most anxious. Then head straight into the wind, because those anxieties are merely birth pangs of a larger success.
Image in the public domain – sourced from Wikimedia Commons
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