Dr. Jordan B. Peterson’s interview at Harvard University, where the host asks: What should students aspire to?
Peterson’s answer is a absolute barn-burner. Watch this 10 minute video. Then please scroll down because I have some very important remarks.
What is your education for?
This question is SO important.
This is what an education is for. What Peterson said right here in this video! Well it’s not just true at Harvard. This is what Planet Perry is all about. This is what a true, noble marketing education is all about.
It’s about learning to THINK and SPEAK and ARTICULATE – so that you become a powerful person. So that you become powerful enough to alleviate suffering in the world.
We don’t just teach you how to sell and persuade here. We teach you how to THINK.
We teach you how to figure out if stuff is true or not.
We teach you: Get to the truth, not the sale.
We teach you how to say things that are true, and then speak the truth in such a way that people can TELL that it is true. With PROOF.
We teach you how to increase the trust that exists in the world, instead of degrading it. Instead of floating more turds in the swimming pool, like so many other people are doing.
And by the way I’m dead serious about teaching people to think. Because good writing and good thinking are one and the same.
Ari Galper of Sydney Australia was and is the furthest thing from an engineer that you can possibly imagine… he’s a pure “heart guy.” He’s also incredibly successful. But the other day he said to me, “Perry, you taught me how to think like an engineer. I picked that up from you learning Google AdWords. And when I need to think like an engineer, I can.”
One of the best things you can do here is pick up 5% of Perry’s engineer hat. Because you need to break things apart and check your numbers and put things back together and figure out how all those clicks and emails translate into dollars in the bank account.
You need to watch your bank account. You need to reverse engineer people and things and systems.
And yes, like Jordan Peterson says, this really IS a heroic journey that you’re on. Even on the bleak and dreary days. Even on the days where there’s no money in the shopping cart and nothing but bills in the mailbox. Because if you’re a serious entrepreneur, what you do every day is every bit as heroic as anything anybody’s doing at Harvard. Maybe more so.
This is why Planet Perry exists. This is why I roll out of bed every morning and brew the tea and write the emails and newsletters. It’s why we’re always inventing and discovering stuff. This is what New Renaissance is all about.
30 years ago my fave-rave professor at the U. of Nebraska, Dr. Knoll, said almost exactly the same thing as Peterson. Including the part about finding talented people and swinging the doors open WIDE for them.
Knoll was one of the GOOD guys – and one of the most loved and sought-out professors at the entire university. Because he took his job so incredibly seriously. Because he loved his students and he shouldered his God-given responsibility to grow them up into strong men and women.
That’s why I take my job so seriously. If Planet Perry has been a good place for you, you owe a debt of gratitude to my mentors and professors who really understood what education and life is about.
And I am asking YOU today: Take YOUR education seriously. Your brain is not a spam folder. You cannot afford to get your education from people who take their job any less seriously than Jordan Peterson takes his, any less seriously than Dr. Knoll took his, or any less seriously than I take mine.
How many oafs and yoyos are you allowing to pollute your inner space?
This is your one and only life. When it’s done you don’t get to go back and try again. Make something of it. Make your parents and your grandparents proud. And your ancestors and the long-gone and even ancient people who fought to bring us the world we have today – make them ALL proud. And leave a legacy so those who come after you will be proud too.
Seize the Day. With Passion and Fervor.
P.S. Subscribe to Peterson’s YouTube Channel. He is one of the rare and precious truth-tellers in this world. And go out and tell the truth today, because if you don’t, there’s no guarantee you’ll get your chance tomorrow.
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