In January I experienced Lifebook’s unique Chicago workshop for the first time. I loved it. It was one of the most powerful events I’ve ever attended – and I’ve been to a lot o’ stuff.
Denise Darcy, my customer service rep, listened to my teleseminar with Brian Johnson and asked me for a phone appointment. She wanted to know more about my experience, and frankly, whether she should spend her shekels to go.
A few things you should know about Denise:
H.L. Mencken said, “No one ever went broke underestimating the stupidity of the American public.” One of my early mentors said, “When I write copy, I imagine…
There has never been a time in history when knowledge was getting commoditized faster.
Some amazing technique that didn’t even exist one year ago is now in a bookstore book for $12.95. Then it’s on somebody’s blog for free.
Suddenly, because there’s no price tag,
1. QS is overrated. Based on studies and conversations with my extensive “AdWords brain trust” it correlates less and less with ad position and bid price.
2. Quality scores of 8 and 9 virtually do not exist….
Do you ever feel like you speak some sort of gibberish that your neighbors don’t understand?
Do you ever feel like a member of a secret off-the-grid society?
In 8th grade one of my teachers assigned me to write a report about the United States and one other country. I chose India.
I’d never left the US and I’d never gone to India. Yet somehow India wasn’t all that hard to write about – I asked one of my other teachers a bunch of questions because she had been to India. I wrote about women’s colorful dresses and Hindu temples and all that. All the stuff a foreigner notices.
But writing about the US was tough. What can a fish really tell you about water? I did a pretty mediocre job.
Fast forward 15 years, Laura and I fly to Sao Paulo Brazil. Our first trip to an ‘exotic’ place. Utterly fascinating. Intense.
Old Media vs. New Media: Why the Concept of the “Control Ad” is obsolete [mc src=’http://maui.digital.s3.amazonaws.com/2011/clips/you-know-me-35-58.mp4′ type=’video’ width=’480′ height=’270′ skin=’stylish_slim’ autostart=’true’ controlbar=’bottom’ /] Privacy Policy
I’d been working at my first “real” sales job for a couple of months. Totally wet behind the ears. My boss scheduled a trip to Detroit to get me some sales training.
The morning of my trip I woke up with a start. It was 8:00am.
My FLIGHT was at 8am.
I lived 40 minutes from O’Hare airport.
What’s the first thing you think when you read that?
Does it trigger any impulses?
It’s just pregnant with possibilities, isn’t it?
I had worked at my first sales job for 18 months and had nothing impressive to brag about whatsoever.
One by one, every “deal” I had worked on crashed and burned.
But this one was different. A guy at U.S. Steel had called me in and I quoted a $1.1 million optical profiler project, a technology he had great difficulty procuring elsewhere. I was deliriously excited about the prospects of a $55,000 commission check.
The whole thing evaporated right before my eyes. I spent an hour on the phone trying to save the project from death. Then Wally called me in his office and informed me:
