One of the true giants of sports – and truly great human being – past away yesterday. John Wooden was the coach of the UCLA basketball team at time when they won TEN NCAA championships, including SEVEN IN A ROW. At one point they won 88 straight games. No team or coach has ever even come CLOSE to any of those numbers. He was beloved by all who knew him and if you read the quotes below you’ll get an idea why.
One conspiracy I do believe in….
….is the conspiracy to suffocate you in paralyzing mental garbage and global negativity.
I don’t generally buy into conspiracy theories… but I do believe in cosmic episodes of stupidity and planned mass mediocrity.
The #1 conspiracy of the modern world is…
Obama's Social Media Strategy, De-Constructed
In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.
While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.
"Squeeze" Pages & the Case for Conversion Optimizer
If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…
BP, the oil spill, and the urge to crucify…. somebody
I rarely go very far off-topic in my business emails and blog posts…. but this is not off-topic. It’s everybody’s business; and not for the reasons you might think. Today I want to talk about a NON-obvious reason why this is everybody’s business.
Years of "Missionary Work" & Nothing to Show For It
My first few years in sales were a long, hard road.
I pounded the pavement for months, educating every company I could find about the marvelous benefits of my hot new technology. I crisscrossed the Chicago area in my beige Ford Taurus seeking anyone who would listen to me.
Critical litmus test for a brand new online business
Will says, “You know, I’ve been thinking” [I think know what he’s gonna say next] “Why don’t I start some kind of online business where I take orders and send them on to the manufacturers who ship stuff direct for me, and?.”
"Eugene Schwartz was a Scoundrel"
2 weeks ago I did a live seminar with Drayton Bird. Drayton’s a UK advertising genius, now in his 70’s.
Drayton said: “I knew Eugene. That guy was a scoundrel?
The Space Between the Notes
If you can spare 5 minutes for some musical pleasure, press play and sit back and enjoy. If you’re itching to “get to the point” then move the cursor straight to the 1 minute 15 second mark and start there?. and enjoy Eric “Slowhand” Clapton’s guitar solo: I have no doubt that Eric Clapton can shred guitar as blisteringly fast … Read More
Good habits, bad habits, business success & the fountain of youth
Yahoo’s headline news today featured a 20-year study on four habits: smoking, drinking too much, inactivity and poor diet. Those habits swing your effective age by as much as 12 years. This study had some very good news: Non-smokers and former smokers, and People who drink less than 2 drinks/day, and Those who get 2 hours of physical activity per … Read More