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Richard Koch tells Perry…
…why the book he’s writing on “simplicity” is one of the hardest books he’s ever written.
…the lessons we can learn by watching a 3-year old watch “Dora the Explorer” on an iPad.

Richard Koch was fascinated by the 80/20 Principle from the age of 19. He always knew there was a way to get more results from less effort. But he didn’t REALLY know it until an event of “impending doom” loomed over his life.

When Richard Koch’s bosses at Boston Consulting Group told him he wasn’t producing the heavy-duty analysis they expected of him, he buckled down, redoubled his efforts, worked 70-80 hours per week, drove himself to distraction, threw several personal relationships under the bus…and his results did NOT improve.

Sam Carpenter’s book “Work The System” revolutionized my thinking. It was more accessible and applicable than other approach. This is a great intersection of Sam’s systems thinking with my obsession with “That special 1% that delivers 50% of the results.”

I believe that I have two brains.

One brain is an intelligent and hardworking officer.

I need my second brain for real breakthrough. My lazy and intelligent brain. My commander brain.

My breakthrough ideas come ONLY from my lazy and intelligent “commander” brain, never from my rational and hardworking “good soldier” brain.

From my vault. John probes Richard Koch about 80/20, his story and creative applications of Pareto. This is a gem – Enjoy! Download MP3 (Right-click and select Save Link As… to download)

Written by Brian Woodruff Note from Perry: You can make a LOT more money from your existing list than you’re making right now. The 80/20 Curve shows you how. What follows will force you to THINK, but it’ll be some of the most profitable thinking you do this year. Pay close attention – this is X-Ray vision to higher profits: … Read More