A Day in the Life of Richard Koch

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You learn more by watching what someone does than by listening to what they say. I’ve watched Richard go through his daily routine a few times now and I’m amazed at his discipline…his discipline to NOT work.

"Now that You Put it that Way, It's Obvious"

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Richard believes many businesses owners have huge potential, tremendous opportunities, that are not obvious to them.

Many business are Stars waiting to happen. But often it takes a new way of seeing, a new way of evaluating, to open their eyes to the possibilities.

"I Make No Apologies for Simplicity"

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Richard explains why he does not deliver “PhD theses” on business and investing…why he will not provide complex theories and analytical tools at the upcoming Star Principle Seminar…why the insights you receive there will NOT make your life more complicated.

What to Do if Your Business is Not a Star

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Richard can’t imagine why anyone would want to work for a company that’s not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one.

But what do you do if your business is not a STAR?

The Genius Behind Performance-Based Expansion

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While the management consultant mindset focuses narrowly on concocting a mythical “perfect business strategy”, Bills’ entrepreneurial mindset focused solely on what worked, what got results, and then built that in to every contract.

Richard shares how he had the “time of his life” pursuing this simple yet profound strategy.

Stop Doing What You Do Best

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Real 80/20 Liberation has nothing to do with DOING. It’s not about reducing your workload by a few hours a week so you can get more done (although that’s a happy by-product of the first baby steps). It’s about liberating you so that your business works better when you’re not even there.