At age 17, my friend and colleague John Paul Mendocha dropped out of high school, hitchhiked to Vegas, and hustled for four years as a professional gambler. Every day, 50,000 people were showing up in Sin City expecting to go home with some loot. John resolved to do his very best to ensure that the city lived up to its … Read More
Narrow Your Sales Focus & DITCH THE GUILT
Some people persuade best by writing. Others sell with pictures. Some sell their ability to adhere best practices; others by astounding customers with originality and ingenuity. Some pluck heartstrings; others deliver cold, hard facts. It is exceedingly rare for one person to be able to successfully cover all marketing techniques or bases — even in a small company in a … Read More
“Freedom, Country Music, and Wealth”
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"Just Tell Me What to Do!" Haircuts and the Tyranny of the Left Brain
I was consulting with a client, Michael, recently and he made this comment… “Perry, I’ve been applying 80/20 to my life and business for the last year or so, and now I have a very odd problem. I don’t know what to do in my free time. Tell me what I should be doing because I feel like I’m just … Read More
Who Should NOT Come to the Star Principle Seminar
I believe that many people say they want to work 10-20 hours a week but really, subconsciously, they want to keep working 60-80 hours per week.
They want to stay on the hamster wheel because they’ve never experienced the growth, creativity, and insight that comes from hopping off the wheel. They can’t imagine that working less leads to more success.
A Day in the Life of Richard Koch
You learn more by watching what someone does than by listening to what they say. I’ve watched Richard go through his daily routine a few times now and I’m amazed at his discipline…his discipline to NOT work.
"Now that You Put it that Way, It's Obvious"
Richard believes many businesses owners have huge potential, tremendous opportunities, that are not obvious to them.
Many business are Stars waiting to happen. But often it takes a new way of seeing, a new way of evaluating, to open their eyes to the possibilities.
"I Make No Apologies for Simplicity"
Richard explains why he does not deliver “PhD theses” on business and investing…why he will not provide complex theories and analytical tools at the upcoming Star Principle Seminar…why the insights you receive there will NOT make your life more complicated.
What to Do if Your Business is Not a Star
Richard can’t imagine why anyone would want to work for a company that’s not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one.
But what do you do if your business is not a STAR?
The Little Company No Venture Capitalist Would Touch, that Richard Turned to Gold
Richard tells Perry how he employed his Star Principle formula to identify a “supernova” future for a small company no other venture capitalist would touch.