Rack the Shotgun to Disqualify or Identify Leads

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After four years of working the Vegas strip as a professional gambler, John Paul Mendocha was sitting in a restaurant booth with a couple of his gambling buddies. The other two were having an argument: “Yes, you will.” “No, I won’t.” “Yes, you will.” “No, I won’t.” Out came a Glock. The guy planted the barrel on the other guy’s … Read More

Narrow Your Sales Focus & DITCH THE GUILT

Perry8020, Marketing Blog4 Comments

Some people persuade best by writing. Others sell with pictures. Some sell their ability to adhere best practices; others by astounding customers with originality and ingenuity. Some pluck heartstrings; others deliver cold, hard facts. It is exceedingly rare for one person to be able to successfully cover all marketing techniques or bases — even in a small company in a … Read More

Who Should NOT Come to the Star Principle Seminar

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I believe that many people say they want to work 10-20 hours a week but really, subconsciously, they want to keep working 60-80 hours per week.

They want to stay on the hamster wheel because they’ve never experienced the growth, creativity, and insight that comes from hopping off the wheel. They can’t imagine that working less leads to more success.

A Day in the Life of Richard Koch

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You learn more by watching what someone does than by listening to what they say. I’ve watched Richard go through his daily routine a few times now and I’m amazed at his discipline…his discipline to NOT work.

"Now that You Put it that Way, It's Obvious"

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Richard believes many businesses owners have huge potential, tremendous opportunities, that are not obvious to them.

Many business are Stars waiting to happen. But often it takes a new way of seeing, a new way of evaluating, to open their eyes to the possibilities.

"I Make No Apologies for Simplicity"

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Richard explains why he does not deliver “PhD theses” on business and investing…why he will not provide complex theories and analytical tools at the upcoming Star Principle Seminar…why the insights you receive there will NOT make your life more complicated.

What to Do if Your Business is Not a Star

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Richard can’t imagine why anyone would want to work for a company that’s not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one.

But what do you do if your business is not a STAR?