Do you want to give yourself a raise? If you want to know how to make more money, then apply the 80/20 Power Curve to the time you spend in your day. An 8-hour day has 480 minutes. Let’s say you get paid $20 per hour. How much is the work you do actually worth? $20/hour x 8 hours/day = … Read More
The Benefits of Focusing on the Minority that is Driving You to the Next Level
At any given time, there are only three to four things you need to focus on to get your business to the next level. Three to four keywords in your present Google campaign. Three to four pages on your website. A couple of critical steps in your sales funnel. A couple of products. One or two critical salespeople. These are … Read More
The 80/20 Principle: Let 20% of Your Customers Generate 80% of Your Income
A few years ago I held a seminar in Chicago called “The 80/20 Seminar for Direct Marketing.” To my knowledge, it was the first of such a conference or seminar. It cost $3,000 to attend and I had about 80 people in the room. All of them ran businesses of one kind or another, most of them online. To illustrate … Read More
Facts about Drug Dealing for Fun and Profit … or Not
Have you heard of Tim Ferris’ book The Four-Hour Work Week? The original title was Drug Dealing for Fun and Profit, a tongue-in-cheek name for what was essentially a book about outsourcing. His book publisher said, “No way, Jose, we’re not using that title.” I bet he thought it would make for poor brand marketing. They bickered back and forth … Read More
Rack the Shotgun to Disqualify or Identify Leads
After four years of working the Vegas strip as a professional gambler, John Paul Mendocha was sitting in a restaurant booth with a couple of his gambling buddies. The other two were having an argument: “Yes, you will.” “No, I won’t.” “Yes, you will.” “No, I won’t.” Out came a Glock. The guy planted the barrel on the other guy’s … Read More
Rack the Shotgun: ELIMINATE and focus on who’s left
At age 17, my friend and colleague John Paul Mendocha dropped out of high school, hitchhiked to Vegas, and hustled for four years as a professional gambler. Every day, 50,000 people were showing up in Sin City expecting to go home with some loot. John resolved to do his very best to ensure that the city lived up to its … Read More
Narrow Your Sales Focus & DITCH THE GUILT
Some people persuade best by writing. Others sell with pictures. Some sell their ability to adhere best practices; others by astounding customers with originality and ingenuity. Some pluck heartstrings; others deliver cold, hard facts. It is exceedingly rare for one person to be able to successfully cover all marketing techniques or bases — even in a small company in a … Read More
“Freedom, Country Music, and Wealth”
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"Just Tell Me What to Do!" Haircuts and the Tyranny of the Left Brain
I was consulting with a client, Michael, recently and he made this comment… “Perry, I’ve been applying 80/20 to my life and business for the last year or so, and now I have a very odd problem. I don’t know what to do in my free time. Tell me what I should be doing because I feel like I’m just … Read More
Who Should NOT Come to the Star Principle Seminar
I believe that many people say they want to work 10-20 hours a week but really, subconsciously, they want to keep working 60-80 hours per week.
They want to stay on the hamster wheel because they’ve never experienced the growth, creativity, and insight that comes from hopping off the wheel. They can’t imagine that working less leads to more success.