Just got off the phone with a guy who said, “It’s SO hard to keep up with the Internet, there’s new stuff happening every single day.”
It’s true… but it’s really a HALF truth.
If you’re paying attention, this 2 minute article will save you about a year of frustration.
If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…
My tech-savvy next door neighbor Elizabeth sent me an article about Consumer Watchdog who is deeply concerned that “Google knows more about you than the FBI.”
Google knows every mental itch you’ve ever tried to scratch in the last 5 years. Heck yeah baby…
Dude, Google knows more about you than your WIFE.
If Google lowers the quality threshold to get more exposures and clicks, they win and you lose – by getting lower quality traffic to your site.
AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google’s “first page advertisers”. Google very well may be poised for a record quarter for Q4 2008. That’s what I’m predicting.
You’ve got yet another way to slice up your Google traffic: The folks finding you on their computer plus the folks finding you on their mobile device.
I’m not talking about …
Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here’s one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren’t yet.
You can use it to pinpoint …
Perry Marshall & Harlan Kilstein in Conversation: Maximum AdWords Results on Google’s Content Network, via the “Jet Stream”.
Listen Here: (66min.)
