In this interview with Bryan Todd, Co-Author of the Ultimate Guide to Google AdWords, Adam tells the story of how he built a lucrative, flexible consulting practice that matched his child’s need for medical care – and now enjoys strong demand for his abilities:
At the Sunday morning of my first-ever seminar in 2006, I gave an optional spiritual talk. (I’ve made a practice of this since. I’ve found lot of people appreciate these talks.)
The day before, I told everyone…
Anybody who’s developed a modicum of chops with Google ads knows how utterly Darwinian Google is. Most of your ads vanish forever after being seen by (maybe) a few thousand eyeballs. 3% of the advertisers get 50% of the traffic and everyone else fights over the scraps.
As an advertiser, you know that a major key to success is proliferating dozens of ads in as many creative directions as you can until you hit your customer’s “Sweet Spot.”
What you might not realize is how much AdWords can teach you about real evolution – the kind they debate in science class.
Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.
In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:
First off, is this old news? It’s actually been around in some form for awhile:
Google is counting geographic performance as part of your Quality Score (QS). At least, they’re now announcing it. Meaning, in the regions you’ve chosen where you happen to be advertising, they grade you on the curve of other advertisers who are aiming there too (Google ALWAYS grades you on the curve) and determine your QS accordingly.
I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.
At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.