Why Email is the most intimate marketing medium

PerryMarketing Blog3 Comments

The ever-insightful Nick Neilson posted this comment on my blog: You won’t catch me trying to work out my “real problems” on facebook. Why? Because nobody knows… nobody knows my sorrows. I search and solve in private. Everybody knows the discomfort of somebody actually posting something vulnerable on facebook – “This is a party man… don’t start your sob story … Read More

Why Fancy Often Fails

PerryMarketing Blog15 Comments

When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.

The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.