MarketingCharts.com issued a great survey. They looked at TV, print, social, SEO, PPC, email and more. Business-to-Business marketers’ reported quantity and quantity of leads.
Top of list:
Why Email is the most intimate marketing medium
The ever-insightful Nick Neilson posted this comment on my blog: You won’t catch me trying to work out my “real problems” on facebook. Why? Because nobody knows… nobody knows my sorrows. I search and solve in private. Everybody knows the discomfort of somebody actually posting something vulnerable on facebook – “This is a party man… don’t start your sob story … Read More
Dysfunctions, Addictions & Financial Burning Bus, part 5
Allow to tell you about my first experience of fixing my inner head trash…
Dysfunctions, Addictions & the Financial Burning Bus – Part 4
In parts 1, 2 and 3 I told you about all the screwed-up-ness of Kevin, and me. I relayed the story I told to Kevin. And my own trip down the inner-head-trash rabbit hole.
Before all this happened I had no idea why I did certain things. “Why do I _________?” Fill in the blank:
Why Fancy Often Fails
When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.
The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.