Selling the Impossible Proposition

PerryMarketing Blog, Not on Homepqage103 Comments

A couple of years ago I sent my top customers and affiliates a Christmas gift. It was Caroline Alexander’s beautiful book “The Endurance” which chronicles Earnest Shackleton’s treacherous journey to the South Pole and back, in 1914.

It may literally be the world’s greatest adventure story. He and 27 men sailed to Antarctica with a team of dogs and plenty of supplies with plans to travel all the way across the continent in the summer.