- abandon ship
- massive pivot
- pour gas on the fire
Heads up: Most likely, YOU are in one of these situations.
Chances are very high that if you’re NOT doing one of those three things above…right NOW…you’re not going to come out of this crisis OK.
Recently, I presented at Brain Kurtz’s Titans Mastermind session and I explained why.
Brian is author of the book Overdeliver and one of the true marketing geniuses on the planet. If you don’t know how Brian is, you should. Period. So, I wanted to make sure I overdelivered in my presentation. I believe I did.
I explained why this current crisis is like wartime.
I drew upon an event from 1836 to reframe everything that’s going on right now.
And I give some very pointed advice for people about how and why they need to be either jumping ship, pivoting HARD, or pouring on the fire. NOW.
Listen very carefully…
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