I’ve got this guy who’s barely making any money and he’s selling something that you can buy used on Amazon for 50 cents…. I reject his application and go on.
He asks Jeremy if he can please have a phone appointment with me. We talk on the phone and he begs – “Please Perry, I’ll do ALL the homework, I’ll work harder than anybody, you’ve never seen anyone apply myself like I will…”
Jeff Hughes of Rocket Clicks sent me the following article in Wired Magazine:
I loved it. Lots of cool insights. I sent a note to the author – here’s what I said to him:
But you would not guess that from reading most of the launches, sales letters and make-money-online pitches on the Internet.
Yes, there are lots of people volunteering to teach you AdWords but most of them are still pretending it’s 2006. If you do what they teach:
If you are less than 100% competent with AdWords – if you possess anything less than total confidence; if the very mention of ‘Google AdWords’ makes you nervous instead of putting a smile on your face; if you cannot “wear” Google like a comfortable pair of slippers or your favorite T-shirt…
Purge YOUR email box of newsletters that don’t consistently deliver GOOD content; hold those who’ve been given permission to interrupt you to a HIGH standard; and get yourself free, too. Purge without remorse.
It’s hard for most people to appreciate the rich rewards of being truly world class. The doors it will open for you, the opportunities it will bring month after month, year after year. Especially if you build a public platform around your skill, you’re automatically at the front of every line you stand in – if you even have to stand in line at all.
When you’re world class you can achieve things in your sleep that most people can’t pull off with every ounce of energy and concentration they possess.
My Definitive Guide to Google AdWords is perfect for people who are mastering AdWords, even complete and total beginners. But what about people who are just starting out in marketing and don’t even have a biz yet? What about all the other ingredients of marketing?
This question came in yesterday from one such person named Vitaly:
I have friends who are on 47 different marketing email lists. They know what everybody out there in marketing-land is doing, and if I want to know, all I have to do is ask ’em.
A couple of those guys are really successful, and I don’t knock anything that works for people. However even the ones with the radar cranked up the highest still actually only take advice from a small handful of people.
For every one person who can pay attention to 10 or 20 or 50 streams of advice, I know 1000 others who are just drowning in information and ideas with no sense of coherence or direction. It’s just the idea-of-the-day club and it gets people nowhere.
I have never been that way. I’ve never paid serious attention to more than 3 or 4 people…
“ONE guy or gal in that parade represents HALF of the money that those 2000 people are actually willing to spend with you. Thousands, perhaps tens or even hundreds of thousands of dollars! You don’t know which one he or she is, but that person did walk by.
“That guy (or gal) is what I call a HYPER-RESPONSIVE CUSTOMER…”
With the economy the way it is, fear and desperation are rampant. The get-rich-quick biz-op guys are out in droves. My buddy Sean D’Souza from New Zealand wrote a great blog post about the role they have in sorting the winners from the losers.
